Overview

Marketing Data Analyst – Freelance, London, England, United Kingdom. We’re looking for a freelance Marketing Data Analyst to support ongoing digital initiatives. This role is all about turning data into actionable insights that drive smarter marketing decisions and improve campaign effectiveness.

Responsibilities

• Analyse campaign performance across multiple digital channels
• Build and maintain dashboards and reports
• Provide insights on customer acquisition, retention, attribution, and engagement
• Support segmentation and targeting with data-driven analysis
• Work closely with marketing stakeholders to optimise ROI
• Spot trends, opportunities, and make commercial recommendations

Qualifications

• Proven experience in marketing analytics or data analysis
• Strong SQL skills
• Familiarity with marketing analytics tools and platforms
• Good understanding of KPIs, attribution, and performance metrics
• Ability to translate data into clear, actionable insights
• Confident communicator, able to present findings to non-technical audiences
• Experience with Tableau or Looker is an advantage

Employment type

• Contract

Job function

• Finance

Industries

• Banking and Capital Markets