Hours: 37.5 per week availability to work match days and some evening events.

Salary: Competitive and commensurate to the role and experience

Application Deadline: Thursday 2nd October 2025

About the Role:

The Marketing & CRM Executive is responsible for executing and delivering marketing campaigns that drive growth, fan engagement, and revenue for Walsall FC.

This role involves managing multi-channel marketing initiatives, including email, social media, website content, in-stadium promotions, and fan engagement strategies. A key focus is to drive growth and increase supporter engagement at all levels of the loyalty ladder.

The role also includes delivering marketing materials across various platforms, such as the big screen, snap frames, and PA system, with an emphasis on matchday activation. Additionally, the Marketing & CRM Executive will also drive fan and customer engagement, and manage the PA announcer to enhance the matchday experience.

Key Tasks and Responsibilities:

• Plan and execute marketing campaigns to drive ticket sales, memberships, merchandise, hospitality, and event attendance.
• Ensure campaigns are effectively delivered across all club channels, including email, app, website, social media, in-stadium, and print materials.
• Work closely with internal teams to develop marketing plans that align with club objectives.
• Develop targeted engagement strategies to increase fan retention, matchday attendance, and long-term supporter commitment.
• Use CRM data to track fan behaviour, segment audiences, and deliver tailored marketing communications that enhance fan experience.
• Drive engagement and upward movement across all levels of the supporter loyalty ladder, from first-time attendees to lifelong supporters.
• Support matchday activities by creating and delivering marketing materials via the big screen, snap frames, and the PA system.
• Write PA scripts that promote upcoming campaigns, ticket offers, merchandise, and fan engagement activities.
• Oversee the PA announcer to improve matchday experience and ensure effective delivery of marketing messages on matchdays.
• Assist in the execution of fan engagement initiatives, such as contests, promotions, and announcements, to enhance the matchday experience.
• Ensure that marketing messages are consistent across all touchpoints and align with overall club campaigns.
• Manage the club’s CRM system, ensuring data is clean and is used effectively for fan engagement and marketing campaigns.
• Deliver segmented and automated email marketing campaigns that drive engagement and revenue.
• Track and analyse email campaign performance, making data-driven recommendations to improve effectiveness.
• Produce high-quality marketing materials for digital and print campaigns using basic graphic design skills (Adobe Photoshop, Canva, or similar).
• Ensure all marketing visuals align with the Club’s brand guidelines and tone of voice.
• Collaborate with the Media Assistant and Media & Communications Manager to develop engaging promotional content.
• Upload artwork onto the M6 Midpoint Billboard in a timely manner, as per client briefs.

About The Candidate

Person Specification:

A proactive and accountable approach, with the ability to take ownership of responsibilities and ensure the effective delivery of key objectives

Strong interpersonal skills with a consistent team-player attitude and the ability to build excellent working relationships

Proven experience in executing marketing campaigns within sport, events, or entertainment

A solutions-oriented mindset, using initiative and common sense to resolve problems

Comfortable working in high-pressure situations and to tight deadlines

Strong understanding of multi-channel marketing, including email, social media, website, and print

Excellent written and verbal communication skills, with the ability to write PA scripts and engage with fans on matchdays

Strong organisational skills with the ability to manage and prioritise multiple campaigns simultaneously

Experience in matchday marketing, including content delivery via big screens, snap frames, and PA systems

Knowledge of loyalty schemes and supporter engagement strategies

Understanding of fan behaviour and customer journey mapping

A genuine interest in football

Safeguarding & Equality, Diversity, and Inclusion (EDI):

• To adhere to safeguarding and child protection policies, ensuring the welfare of children and young people.
• Behave inclusively and respectfully, reflecting the positive EDI values of the Club.
• All employees must undergo suitable DBS checks through the Club.

About The Club

About Walsall Football Club:

Walsall Football Club, founded in 1888, is a place full of passion and pride, with a rich history having had exciting moments in both the lower divisions and the second tier of English football. Since moving to the Bescot Stadium in 1990, we've celebrated promotions, including two stints in the second tier in 1961 and 2001, and a memorable League Two title win in 2007.

We’re committed to inspiring our community, offering a sense of belonging, pride, and aspiration. We are guided by our core values of Excellence, Service, Discipline, and Ambition, creating opportunities for people to connect, grow, and achieve both on and off the pitch.