Marketing Coordinator

Skipton, North Yorkshire (hybrid)

£24k-£26k + Benefits + Bonus

Our client is a leading business services company based near Skipton, North Yorkshire. They are looking for an outgoing, confident and enthusiastic person to work as a Marketing Coordinator, in a dynamic, evolving company.

You will assist in the co-ordination of the company marketing strategy to support generation of new business opportunities. You will be responsible for ensuring the implementation of multi-channel marketing campaigns that build awareness of the company USPs, brand identity and impact work, with a strong focus on digital marketing and communications, content and website development PPC, SEO and event organisation.

Responsibilities:

• Generation of new business leads and increase brand awareness through marketing campaign planning and implementation, using the full marketing mix (consideration of 4 key elements for effective marketing; product (service), price, place, promotion) to support business development.
• Carry out email marketing across services, brand and impact topics, using Hubspot.
• Event planning and coordination.
• Support with company website maintenance and PPC optimisation, including SEO and analytics tracking support the achievement of marketing and commercial objectives.
• Writing news stories, external PR pieces, advertorial content and case studies.
• Content creation including website, social media, videos and podcasts
• Maintaining accurate customer and prospect target lists, audience segmentation and setting-up automations for marketing processes using Hubspot.

We’re looking for someone with excellent communication skills (written and verbal) with strong attention to detail, copy-writing and proof-reading abilities. The successful individual will be highly organised with a conscientious approach to their work and be a self-starter with creative thinking skills, proficient in Microsoft Excel to a basic level as a minimum.