Overview
Job Title: Marketing Coordinator, EMEA
Department: EMEA
Reports to: Senior Marketing Manager, EMEA
Location: London Head Office
Overall Purpose of the Role
The role of the EMEA Marketing Coordinator is to support the EMEA Marketing Team with the franchise, wholesale, retail and outlet businesses within the EMEA zone with specific focus on marketing and events.
The role involves coordinating projects and events, supporting marketing initiatives that are key to achieving and sustaining the company’s brand and commercial objectives.
Key Responsibilities and Duties
The overall objective is to ensure that the global marketing and events strategy is rolled out across the EMEA franchise, wholesale, retail and outlet businesses taking into consideration different market needs, requirements and goals.
Marketing
Assist in the development and execution of regional marketing strategies in alignment with global objectives, and amplify global marketing campaigns at the regional level
Manage the distribution of marketing assets and tools (e.g., collection images, press releases, product imagery) across franchise, wholesale, and department stores, ensuring brand consistency
Ensure all marketing materials adhere to Jimmy Choo’s visual identity and tone of voice guidelines in stores and online (franchises & wholesale)
Support the marketing team with outlet-specific requests such as social media posts, newsletters, shopping edits, and gift guides to ensure brand alignment
Research and report on new developments, trends, and technologies within the luxury fashion industry
Maintain consistent communication with relevant Jimmy Choo teams in London and Milan to ensure alignment and information flow
Maintain and update internal marketing calendars, timelines, and status reports
Assist in the preparation of presentations, newsletters and reports for internal and external partners
Events
Coordinate and oversee event planning and execution in alignment with the global marketing strategy, brand standards, and objectives across franchise, wholesale, outlet, and retail channels
Liaise with suppliers and third-party vendors to ensure seamless event execution and high-quality deliverables
Support the marketing team in the production and execution of in-store animations and regional events
Create detailed post-event reports
Track and analyse the performance of regional marketing initiatives, providing insights and recommendations for improvement
PR & INFLUENCER MANAGEMENT (PARTICULAR FOR FRANCHISE MARKETS)
Support the execution of influencer partnerships, ensuring they align with brand objectives and regional marketing strategies
Execute Press Orders in collaboration with PR and Franchise partners
Coordinate product seeding for influencers and key opinion leaders, ensuring timely delivery and brand-aligned messaging
Assist in PR team with press activities when needed, including coordinating press requests and managing media outreach
Admin
Complete creative briefs for tailored tools and assets to support the EMEA Marketing team
Assist in setting up email artwork, coordinating paid social media campaigns, and liaising with development teams to ensure timely execution
Compile competitor reviews and best practice reports from the luxury fashion industry to inform strategic decisions
Maintain and update the EMEA marketing invoice log; process invoices and manage the marketing budget tracker
Research and evaluate new suppliers to support marketing initiatives and events
Attend events as required, providing on-site support and coordination
Maintain up-to-date contact lists and store details for Directly Operated Stores (DOS), Outlet, Franchise, and Wholesale partners.
Provide general administrative support to the marketing team, ensuring smooth day-to-day operations.
Qualification/Education
Bachelor or Master’s degree level education in Marketing, Business or similar field
Min 2 years’ experience in a similar role
Experience Required
Demonstrable experience in similar capacity within luxury fashion sector
Previous marketing experience in a fast-paced environment
Proven experience assisting with the planning and execution of high-level events
Particular skills/knowledge required
Proficiency in MS Office packages, particularly Microsoft Excel
Strong numeracy skills
Excellent attention to detail, administration skills and accuracy
Good understanding of luxury, branding and fashion
Ability to understand and work with different cultures and markets
Ability to work in a fast paced environment, being flexible in approach to meet the requirements of the business
Very strong organisational skills with the ability to multi-task and prioritise
Confident team player, ability to build relationships and collaborate with external vendors, partners and stores
Excellent attention to detail and accuracy
Fluent English, spoken and written
Additional languages would be an advantage but not required
Willingness to travel if required
Characteristics required
Strong communication skills, pleasant and accommodating disposition
Highly organised with an ability to multi task
Team player with the ability to work on own initiative when required
Innovative and proactive, with a “can-do” and flexible approach
Committed with a passion for the role they play in their capacity
Flexibility, enthusiasm, and the ability to cope well under pressure
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At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences.Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V
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