As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.

About the role:

The Marketing Communications Specialist plays a key role in the UK Marketing team, working closely with cross-functional teams including Paid Media, Events, and PR. The role will focus on managing website content, campaign communications, and supporting brand-building initiatives that drive awareness, engagement, and lead generation.

Working Location: Uxbridge, London

Tasks & Typical duties/responsibilities may include, but are not limited to, the following:

• Own and manage the UK website, ensuring content is up to date, user-friendly, and aligned with brand guidelines.
• Develop and manage content briefs for campaigns, working with internal stakeholders to deliver high-quality assets (copy, imagery, video, digital).
• Coordinate and manage campaign content across multiple channels (website, paid media, social media, email, events).
• Collaborate with the Paid Media team to ensure content and messaging are optimised for campaigns across digital platforms.
• Support the planning and execution of integrated marketing campaigns to drive awareness and engagement.
• Work closely with the Events team to ensure events are effectively promoted, and that event content feeds into broader marketing activity.
• Lead activation of partnerships and sponsorships that BYD partakes in to maximise value and extend partnerships through all comms channels.
• Contribute to brand storytelling by developing engaging content tailored to different audiences (B2C and B2B).
• Ensure brand consistency across all communications and marketing materials.
• Monitor and report on performance of website and campaign content, providing insights and recommendations for optimisation.
• Support CRM/email marketing initiatives with content development and deployment.
• Liaise with internal vision centre and partners for content production and creative delivery.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• Minimum 5 years’ experience in marketing communications, content management, or campaign coordination; automotive industry experience preferred.
• Strong project management and organisational skills, with ability to manage multiple workstreams simultaneously.
• Excellent written and verbal communication skills, with an eye for detail and brand alignment.
• Experience with website CMS platforms and digital content management.
• Familiarity with paid media, social media, and email marketing best practices.
• Strong collaboration skills to work effectively with multiple stakeholders and teams.
• Proficiency with Microsoft Office Suite (Word, PowerPoint, Excel, Outlook).
• High motivation, proactive mindset, and ability to work in a fast-paced environment.

We offer:

• Performance and experience-based competitive remuneration
• Scottish Widows workplace pension
• Commuting Allowance
• Car Salary Sacrifice Scheme
• 25 days paid holidays + public holidays.
• Department & company-wide team building events.
• An exciting opportunity to lead the European transition to zero-emissions transportation and decarbonization of the economy.

About BYD UK

BYD UK is the UK distributor of BYD Company Ltd which is a China-based company and a global leading-edge provider of green energy technologies. BYD UK offers a range of electric vehicles, including all-electric cars, all-electric buses and all-electric forklift trucks.