About Kinship

We are Kinship. The leading kinship care charity in England and Wales. We’re here for kinship carers – friends or family who step up to raise a child when their parents aren’t able to. 

Together, let’s commit to change for kinship families.

Purpose of the role:

We’re looking for a motivated and creative Marketing & Communications Officer to join Kinship’s Marketing Team. In this hands-on role, you’ll help deliver integrated marketing campaigns and content that engages kinship carers, referral partners, and wider audiences across England and Wales. 

This role is hybrid with frequent (minimum of 1 day per week) travel and work in our London Office, Or fully office-based (Vauxhall)

What you'll be doing:

You’ll be responsible for creating high-quality, audience-focused content across digital and offline channels, supporting social media and email marketing, managing marketing collateral, and ensuring all communications reflect Kinship’s brand and values. This is a fantastic opportunity for an organised, proactive marketeer to contribute to a growing team, help raise awareness of Kinship’s services, and make a real difference for kinship carers and families.

Key responsibilities:

• Support the planning and delivery of cross-channel marketing and communications campaigns and activity, specifically including tactical plans to promote Kinship’s DfE funded training and support service as well as promoting Kinship’s holistic support offer including peer support and online advice. 

• Plan and create clear, engaging, high-quality and audience-focused content – both written and multimedia (graphics, video, audio) using tools such as Canva or Adobe Express for a variety of channels - including website, social media, newsletters etc.

• Take the lead on day-to-day community engagement with followers across all social channels (paid and organic) using in-house guide to help direct to support where relevant and flagging issues of concern as appropriate. 

• Manage the inventory of Kinship’s marketing collateral, checking when stock is low and reordering where required.

• Ensure all content is in line with the charity’s brand, tone of voice, and accessibility standards. 

• Deliver regular monitoring on performance by tracking key metrics across digital channels (email marketing and social media) and feed into monthly reports. 

• Work in collaboration and co-production with kinship carers to ensure meaningful input and representation in the development of relevant plans and activities.

Knowledge, abilities, skills and experience: 

• Demonstrable marketing experience in an in-house or agency role. 

• Experience using digital marketing tools, including email marketing systems; design software, including Canva; social media platforms and photo and video editing software. 
• Experience using a Contact Management System, such as Salesforce. 
• Exceptional written and spoken communications skills, with the ability to develop impactful narratives tailored to different audiences and channels. 
• Excellent organisation skills and the ability to work happily in a fast-paced environment, keeping multiple projects and objectives on track, often to tight deadlines. 
• Excellent copywriting skills and experience of writing marketing copy for a range of audiences and channels, communicating clearly, concisely and with an organisation’s tone of voice. 
• Passionate about marketing and interested in different marketing approaches 
• Collaborative and enjoy working across a number of teams. 
• Flexible and willing to provide some out-of-hours cover and travel for work occasionally.