Get AI-powered advice on this job and more exclusive features.36 hours per week. Normal office hours are Monday-Thursday 08:30-17:00 and Friday 08:30-15:30 with a degree of flexibility where business requires. Hybrid working is an option after full training and probation period successfully completed.What We OfferFree Xcite Membership & discounted family membershipCycle to Work Scheme33 days annual leave (increasing to 37 after 5 years service)Discount store vouchers & online retailers through our Benefits PortalCompany Pension contributions up to 15% of your salary£30,441.00 per annumJob Purpose – OverviewAs Marketing Campaign Officer, you will be responsible for the end-to-end delivery of brand and customer acquisition campaigns that increase awareness, attract new customers and support Xcite’s strategic objectives.You will take the lead in planning, creating, and launching targeted campaigns across digital and offline channels, ensuring a customer-first approach and consistent brand messaging. Working cross-functionally with internal teams and external agencies, you will ensure that campaign activity is insight-led, timely, and contributes to income generation and engagement goals.This is a hands-on, delivery-focused role requiring strong communication, creativity, attention to detail, and project management skills.Key ResponsibilitiesPlan and deliver multi-channel marketing campaigns focused on brand awareness, customer acquisition, and engagement, ensuring alignment with our strategic priorities.Support the brand’s evolution, ensuring all campaign activity reflects our tone of voice, brand guidelines, and values.Generate campaign ideas and creative approaches informed by customer insight, competitor analysis, and strategic priorities.Lead the delivery of campaign activity from concept to execution across a mix of channels including digital, print, social and outdoor.Collaborate with internal and external design and content teams to develop compelling creative assets tailored to different customer groups.Collaborate with PR agency contacts to support media outreach, maximise campaign visibility, and ensure consistent messaging across external communications.Work closely with venue teams and key departments across the organisation to support the delivery of activity within the annual marketing plan.Partner with Marketing and Digital teams to support campaign targeting, segmentation, and automation opportunities.Monitor, evaluate, and report on campaign performance, using data and analytics to inform recommendations and drive continuous improvement.Support the Marketing & Communications Manager with the planning and execution of the stakeholder engagement plan and internal communications strategy.Manage allocated campaign budgets, ensuring value for money and timely delivery.Essential Qualifications, Experience and SkillsDegree (or equivalent) in Marketing, Communications or a related disciplineMinimum of 2 years’ experience in a campaign-focused marketing roleEnthusiastic, solutions-focused and happy working at paceProven experience of delivering integrated marketing campaigns from concept through to executionStrong copywriting and creative briefing skillsExcellent organisational and project management abilityComfortable using marketing data and analytics to evaluate performanceStrong understanding of audience segmentation and customer journeysCollaborative working style and confident communicatorAbility to manage multiple priorities and meet tight deadlinesDesirable Qualifications, Experience and SkillsExperience of working in the sport, leisure or wellbeing sectorKnowledge of West Lothian Leisure and its communitiesUnderstanding of inclusive marketing practices and accessibilityFamiliarity with marketing compliance and GDPR principlesCore Organisational CompetenciesService: Listening and putting people at the heart of our decisions.Integrity: Being honest, open and transparent in our dealings with our customers, colleagues and partners.Respect: Treating people fairly and embracing equality and diversity.Accountability: Standing up and taking responsibility for our actions.Additional InformationThis post is subject to a Basic Disclosure Scotland check.You will be required to be aware of the current Health and Safety Policy and to take responsibility for your own safety and the safety of others who may be affected by your acts or omissions at work.As an equal opportunity employer, West Lothian Leisure is committed to the equal treatment of all current and prospective employees. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply.Role DetailsSeniority level: Entry levelEmployment type: Full-timeJob function: OtherIndustries: Non-profit Organization Management #J-18808-Ljbffr