Marketing Campaign Manager
Location: Cornwall or Cheltenham
Location Type: Hybrid

When you join us, you will be integrated into a cooperative and encouraging team, participate in challenging yet critical work, and experience ongoing growth opportunities to help you achieve your full potential.

Job Summary:
Become a key player in our team as a Marketing Campaign Manager plays a pivotal role in driving the growth and success of our business in Life Science and Process Industries. Reporting directly to the Strategic Marketing Manager, CMD (SBD, Global).

In this position, you’ll be responsible for analysing market intelligence and customer insights, designing the marketing components of go-to-market campaigns and ensuring regional alignment, understanding and mobilisation.

Key Responsibilities:

• NPI Commercial Readiness Planning: Together with NPI, Portfolio Management and key stakeholders, plan and manage product launches, including pre-launch, launch, and post-launch activities in alignment with marketing campaigns and the go-to-market strategy.
• Market & Customer Segmentation: Conduct relevant market research to understand customer needs, market trends and the competitive landscape.
• Strategic Campaign Planning: In collaboration with the rest of the Strategic Marketing team, oversee the optimisation of the campaign journey by delivering engaging, targeted content across multiple channels to ensure a seamless customer experience that aligns to our brand strategy.
• User Behaviour: In collaboration with the UX / Web team ensure user behaviour is translated into actionable improvements to enhance campaign performance.
• Marketing Insights: Continuously analyse qualitative and quantitative customer insights and market intelligence, to ensure global go-to-market campaigns are effective in driving NPI commercialisation and achieving sales plans in targeted sectors/sub-sectors.
• Regional Oversight: Collaborate with Regional Marketeers, to ensure regional alignment in the delivery of marketing campaigns.
• Oversee the creation of templates, training, governance and reporting of social, email and publicity channels for regional implementation.
• Budget and Resource Management: Manage the budget allocation for the designated go-to-market campaigns, ensuring that resources are managed and allocated effectively by regional marketeers.
• Reporting: Track the performance of marketing campaigns to assess return on investment, making recommendations for improvement.
• Customer and Market Focus: Oversee regional marketing plans and organisation of exhibitions and conferences, in collaboration with Regional Marketeers and Sector Leads, to ensure alignment to global NPI launch plans and global sector/sub-sector go-to-market campaigns.
• Continuous Improvement: Agree measures and establish KPIs to demonstrate the successful implementation of all associated marketing campaign and seek iterative improvement to increase return on investment.

Skills/Experience:

• Bachelor’s degree in marketing, business management, or related field
• Proven experience in market analysis, market research and marketing
• Strong communication and interpersonal skills which allow you to engage proactively and successfully with both internal and external stakeholders
• Strong project management and organisational skills
• Proficiency with marketing tools and platforms
• Excellent strategic and critical thinking capabilities with focus on delivering business impact
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Strong attention to detail and problem-solving capabilities

We offer a generous benefits package, including:

• A competitive salary
• Flexible working arrangements
• A generous holiday allowance
• Three days’ paid volunteering leave
• Life assurance
• Additional support and benefits through our Everyone is Included Group Inclusion Plan

Everyone is Included at Spirax Group
We are passionate about creating inclusive and equitable working cultures where everyone can be themselves and achieve their full potential.

We want everyone to be able to make their difference here, so we will always consider requests for flexible working.

We know that everyone needs some extra help from time to time too, so we have introduced a range of additional benefits through our Group Inclusion Commitments.

• Gender-neutral parental leave
• 15 days of extra paid caregiver leave
• Paid time off and support for anyone experiencing pregnancy loss or domestic abuse
• Menopause-friendly workplace principles and more

Learn more at spiraxgroup.com/inclusion.

We are also a Disability Confident Committed Employer. If you would like to apply using this scheme, please select this option in our application form.

We are an equal opportunity employer committed to fostering an inclusive and diverse workplace. We encourage candidates from all backgrounds to apply.

If you require accommodations during the application process, please let us know.

Company Overview

At Watson-Marlow Fluid Technology Solutions, part of Spirax Group, we are driven by innovation and are dedicated to creating an inclusive workplace where everyone is empowered to make a difference.

Our shared Purpose is to create sustainable value for all our stakeholders as we engineer a more efficient, safer and sustainable world.

Our inclusive culture and Values, unites us, guides our decisions and inspires us everywhere that we operate.