OverviewWe're looking for a results-driven Marketing Communications Manager to lead the planning, execution, and analysis of multi-channel marketing campaigns. You'll work cross-functionally to bring strategic initiatives to life, ensuring campaigns are delivered on time, on brand, and on budget. This role is ideal for someone who thrives on data, creativity, and collaboration, and who can translate business goals into impactful marketing activity.ResponsibilitiesUnderstanding of brand positioning, customer segmentation, and value propositions.Familiarity with integrated marketing approaches across TV, digital, social, audio, and offline channels.Knowledge of campaign lifecycle: briefing, creative development, launch, optimisation, and reporting.Experience with go-to-market strategies and product launches.Understanding of marketing funnels and conversion optimisation.Knowledge of customer personas, market research, and competitor analysis.Ability to tailor messaging and targeting based on audience behaviour.Leadership & Management experience.Campaign Planning: design and structure multi-channel campaigns aligned with business goals.Data Analysis: interpreting performance metrics (CTR, ROI, engagement, conversions) to optimize campaigns.Audience Targeting: segmenting and understanding customer personas to tailor messaging.Budget Management: allocating and tracking campaign spend effectively.Project Management: managing timelines, deliverables, and cross-functional collaboration.Stakeholder Communication: clear and persuasive communication with internal teams and external partners.Briefing & Creative Direction: writing effective briefs and guiding creative development.Adaptability: responding to performance data and market changes with agility.Creative Thinking: generating compelling campaign ideas and messaging.Problem Solving: navigating challenges like underperforming campaigns or shifting priorities.Attention to Detail: ensuring accuracy and consistency across all campaign elements.QualificationsCampaign Planning: Ability to design and structure multi-channel campaigns aligned with business goals.Data Analysis: Interpreting performance metrics (CTR, ROI, engagement, conversions) to optimize campaigns.Audience Targeting: Segmenting and understanding customer personas to tailor messaging.Budget Management: Allocating and tracking campaign spend effectively.Project Management: Managing timelines, deliverables, and cross-functional collaboration.Stakeholder Communication: Clear and persuasive communication with internal teams and external partners.Briefing & Creative Direction: Writing effective briefs and guiding creative development.Adaptability: Responding to performance data and market changes with agility.Creative Thinking: Generating compelling campaign ideas and messaging.Problem Solving: Navigating challenges like underperforming campaigns or shifting priorities.Attention to Detail: Ensuring accuracy and consistency across all campaign elements.Leadership & Management experience.BenefitsA competitive salary with an excellent benefits package25 days holiday, plus 8 days bank holiday15% store discount, 30% club individual restaurant discountDiscounted gym membershipCharity fundraising eventsEducational sponsorshipEnhanced maternity/paternity leaveLong service awardsReward & recognition #J-18808-Ljbffr