A leading specialist Tour Operator is expanding their product through the travel trade. As part of this growth they need a Marketing Automation Specialist who is an expert on Pardot, to join their team, ideally on a part-time basis! Offering an attractive salary of 50k pa pro-rata, this role can be remote, but with travel periodically to the West Midlands for meetings and catch ups.

THE ROLE

As a Marketing Automation Specialist, you will play a crucial role in optimising and managing our Pardot marketing automation platform. Your primary responsibility will be to ensure the effective implementation, configuration, and maintenance of Pardot to support our marketing and lead generation efforts. You will collaborate with cross-functional teams, including marketing, sales, and IT, to create and execute automated campaigns, analyse performance metrics, and provide technical expertise to enhance our overall marketing strategy.

JOB DESCRIPTION

Pardot Implementation and Configuration:

• Lead the setup and configuration of Pardot instances, ensuring alignment with business objectives and marketing strategies.
• Customise Pardot forms, landing pages, and templates to meet branding and campaign requirements.
• Implement and manage marketing automation rules, scoring models, and automation workflows.

Integration and Data Management:

• Integrate Pardot with other systems such as Salesforce, ensuring seamless data flow and synchronisation.
• Manage and maintain data quality within Pardot, including segmentation and list management.
• Troubleshoot and resolve integration issues to ensure accurate and reliable data exchange.

Campaign Planning, Development and Execution:

• Collaborate with the Conversion and Retention Lead and Marketing Director to plan campaigns to support marketing objectives and achieve business targets.
• Collaborate with marketing teams to translate campaign requirements into Pardot automation workflows.
• Design and execute complex, multi-touch automated campaigns, incorporating email, landing pages, and engagement programs.
• Champion and implement dynamic content capabilities to reduce manual resource required and enhance personalisation
• Monitor and optimise campaign performance, adjusting strategies based on key performance indicators (KPIs).

Analytics and Reporting:

• Generate and analyse reports on key marketing metrics and contact/prospect engagement and conversion metrics, providing insights and recommendations for improvement.
• Utilise Pardot and other analytics tools to measure the effectiveness of campaigns and identify areas for optimisation.
• Proactively review and suggest target audience segments and sales/marketing opportunities
• Build out dashboards and reports to automate reporting requirements and reduce manual workload
• Stay Current with Pardot Updates and Industry Trends

EXPERIENCE REQUIRED

MARKETING AUTOMATION IS A MUST FOR THIS ROLE

We are looking for someone who is very technically experienced within Pardot i.e. experience with system configuration, implementation of dynamic content, scoring and degradation models, complex nurture flows, custom fields etc, and ideally need someone with Pardot certification.

THE PACKAGE

THIS IS A PART TIME ROLE - IDEALLY 3 DAYS HOWEVER MAY LOOK AT 4 OR FULL TIME

IMPORTANT - 50K competitive salary (FTE) PRO ROTA FOR PART TIME HOURS

Remote/homeworking - with occasional travel to the head office in Birmingham

If living in close proximity to Birmingham then hybrid will be offered

This is a company that values and rewards its staff!

INTERESTED?

Please follow the instructions to apply attaching your CV. This vacancy is being managed by Katy Gaskell. I can be contacted on (phone number removed) or (url removed). Not right for this role, or this role not right for you, but keen to further your career in the Travel Industry! We have a variety of different opportunities so do submit your CV to us! Unfortunately if you are unsuccessful, due to our volume of applications, we are unable to reply to everyone individually.