Marketing Automation Specialist - West Midlands / Homebased
Salary and benefits £30,000 plus excellent benefits Contract length Permanent, Part time Locations UK wide and home-based Locations
Marketing Automation Specialist - West Midlands / Homebased is available in the following locations:
Home-based England Bedfordshire Berkshire Bristol Buckinghamshire Aylesbury Cambridgeshire Cambridge Peterborough Cheshire Chester Cleveland Cornwall County Durham Durham Cumbria Derbyshire Devon Exeter Plymouth Dorset East Sussex Brighton Essex Gloucestershire Cheltenham Gloucester Greater London Central London Greater Manchester Manchester Hampshire Portsmouth Southampton Herefordshire Hertfordshire Humberside Hull Kent Lancashire Lancaster Preston Leicestershire Lincolnshire Merseyside Liverpool Middlesex Norfolk Norwich Northamptonshire Northumberland North Yorkshire York Nottinghamshire Oxfordshire Oxford Shropshire Somerset Bath Taunton South Yorkshire Sheffield Staffordshire Stoke-on-Trent Suffolk Surrey Tyne and Wear Newcastle-upon-Tyne Warwickshire West Midlands Birmingham Coventry West Sussex West Yorkshire Bradford Halifax Leeds Wakefield Wiltshire Salisbury Swindon Worcestershire Redditch Worcester Wales Caernarfonshire Cardiganshire Carmarthenshire Clwyd Wrexham Denbighshire Dyfed Flintshire Glamorgan Cardiff Swansea Gwynedd Mid Glamorgan Monmouthshire Newport Pembrokeshire Powys Scotland Aberdeenshire Aberdeen Angus Dundee Argyll and Bute Ayrshire and Arran Banffshire Berwickshire Caithness Clackmannanshire Dumfries Dunbartonshire East Lothian Fife Inverness-shire Inverness Lanarkshire Glasgow Midlothian Edinburgh Moray Nairn Perth and Kinross Perth Renfrewshire Stirling and Falkirk Sutherland West Lothian Western Isles Wigtown Northern Ireland Belfast We have a brand new, fabulous opportunity for a Marketing professional to join an ambitious, fast-growing travel brand as a Marketing Automation Specialist on a part-time, fully remote basis, 3 days per week. This is a crucial role within the organisation and the successful candidate will be responsible for optimising and managing our client’s Pardot marketing automation platform.
Your primary responsibility will be to ensure the effective implementation, configuration, and maintenance of Pardot to support our client’s marketing and lead generation efforts. You will collaborate with cross-functional teams, including marketing, sales, and IT, to create and execute automated campaigns, analyse performance metrics, and provide technical expertise to enhance their overall marketing strategy.
Proven experience within a similar role is essential for the position and travel industry experience would be an advantage. In return, our client can offer a competitive salary, plus excellent benefits.
If this role is of interest to you, please apply online.
Role of Marketing Automation Specialist:
Lead the setup and configuration of Pardot instances, ensuring alignment with business objectives and marketing strategies.
Customise Pardot forms, landing pages, and templates to meet branding and campaign requirements.
Integrate Pardot with other systems such as Salesforce, ensuring seamless data flow and synchronisation.
Manage and maintain data quality within Pardot, including segmentation and list management.
Troubleshoot and resolve integration issues to ensure accurate and reliable data exchange.
Collaborate with the Conversion and Retention Lead and Marketing Director to plan campaigns to support marketing objectives and achieve business targets.
Design and execute complex, multi-touch automated campaigns, incorporating email, landing pages, and engagement programs.
Monitor and optimise campaign performance, adjusting strategies based on key performance indicators (KPIs).
Generate and analyse reports on key marketing metrics and contact/prospect engagement and conversion metrics, providing insights and recommendations for improvement.
Provide training and support to marketing and sales teams on Pardot best practices, features, and functionality. Skills required for the role:
Bachelor's degree in Marketing, Business, Information Technology, or related field.
Proven experience as a Pardot Specialist with a strong understanding of marketing automation principles in a B2C environment
In-depth knowledge of Pardot functionality, configuration, and integration with Salesforce.
Proficiency in HTML and CSS for template customisation.
Strong analytical and problem-solving skills, with the ability to interpret data and make actionable recommendations.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Pardot certification(s) is a requirement. Salesforce certification(s) is a plus
Experience in the Travel Industry an advantage. If you’re interested in learning more about this Marketing Automation Specialist role, please press the apply online button now!
