Marketing Automation Specialist (Pardot)

New Yesterday

Marketing Automation Specialist (Pardot) CRU International is a leading provider of business intelligence and consulting services in the metals, mining, and fertilizer industries. With over 50 years of experience, we offer valuable insights and analysis that help our clients make informed decisions in an ever-changing global market.

About the role: We’re seeking a Pardot & Operations Specialist to elevate our marketing performance. Embedded within the Growth and Operations function and aligned to the Enterprise (IT) team, this role will champion Account Engagement (Salesforce Pardot), optimise processes and training, drive lead generation and revenue, and ensure ROI is maximised while staying ahead of industry trends and advocating for marketing automation across the business.

Key Responsibilities:

Own and optimise Account Engagement (Salesforce Pardot), partnering with the Enterprise team to leverage full platform capabilities

Lead BAU operations in Account Engagement, including configuration, maintenance, and troubleshooting sync errors

Conduct regular health audits to identify issues and opportunities; coordinate improvements with Enterprise

Ensure robust data flows to and from Account Engagement; automate workflows and maintain data hygiene

Advocate for effective CRM (Salesforce Sales Cloud) usage across marketing and commercial teams

Standardise and support campaign execution across geographies and industry segments (email, webinars, social, BD activities, seminars/events)

Define and roll out new marketing processes and capabilities in collaboration with Enterprise

Provide training, guidance, and enablement to empower Marketing to be self-sufficient

Qualifications:

Bachelor’s degree in Marketing or similar (preferred)

CIM or equivalent (preferred)

Skills & Experience:

Strong understanding of marketing automation, especially Account Engagement (Pardot) and Salesforce Sales Cloud

Hands‑on Pardot expertise as both a user and trainer; Pardot skills essential

Experience with Optimizely, Google Analytics, ON24, and ThoughtSpot (preferred)

Ability to analyse performance, identify opportunities, and recommend enhancements to maximize ROI by activity and channel

Understanding of integrations and willingness to operate beyond Account Engagement

Excellent communication, stakeholder management, and cross‑team collaboration skills

Growth mindset with a passion for continuous learning and staying current on best practices and technologies

What We Offer:

Competitive salary and flexible benefits package.

Opportunities for professional growth and development as part of a global company.

A collaborative and supportive work environment.

The chance to work with industry‑leading experts and over a diverse range of topics and projects.

#J-18808-Ljbffr
Apply
Location:
London
Salary:
£80,000 - £100,000
Job Type:
FullTime
Category:
Marketing & Media, IT & Technology

We found some similar jobs based on your search