Are you skilled in crafting and optimising personalised email and SMS campaigns? Do you have a passion for executing seamless omnichannel customer journeys? If you're ready to take on a new challenge, we’re looking for someone like you to help lead our digital transformation in customer engagement. About the role The British Heart Foundation (BHF) is undergoing a major transformation to become a truly customer-focused organisation. We're investing in new technology, evolving how we work, and bringing in fresh talent to help us attract, engage, and retain more supporters than ever before. As our Marketing Automation Manager, you’ll lead the shift from one-off campaigns to automated, personalised, omnichannel journeys using our new Adobe MarTech stack (Campaign, Journey Orchestration, CDP). You’ll ensure the right message reaches the right person, at the right time, via the right channel. Working closely with internal teams, you’ll design and optimise journeys, migrate communications from Dotdigital, and uphold brand and compliance standards. Using CRM data, you’ll build segments, apply business rules, and scale personalisation. You’ll manage a Marketing Automation Specialist and support the wider Digital Customer Journey Production (DCJP) team by sharing knowledge and building capability. You&rsqu...