Overview

Salary: up to £35,000 DOE. Location: Keynsham, Bristol (hybrid - working on site a minimum of 3 days per week).

About Pet Drugs Online

As one of the UK’s biggest and most trusted suppliers of affordable veterinary medicines and pet products, our aim is simple – to provide the very best for the nation’s pets just as we do for our own. Not only are we one of the largest retailers of pet medications: we’re also part of IVC Evidensia, the UK and Europe’s largest veterinary group.

At Pet Drugs Online we’re striving to give our customers a fantastic experience and we recognise that our ability to do that rests with our greatest asset – our people. We feel personally invested in the continued success of the business and we aim to create a working environment that encourages you to feel the same way.

About the role

The Marketing Automation Executive for Pet Drugs Online is responsible for defining and building complex, multi-step lifecycle flows that’s aligned to PDOL’s customer journeys and overall business goals.

With support from the Marketing Manager you will be responsible for leading on using and integrating data to facilitate trigger-based customer journey’s for Pet Drugs Online.

You will be required to monitor automation performance, troubleshoot issues and regularly report against key KPIs.

On a day-to-day basis you will be working with the Marketing, Technology, Data and Commercial teams to maximise opportunities for growth in the CRM channel, ultimately driving customer retention.

The ideal candidate for this role has a background in email, data or technology. You will be process driven and excited by data and problem solving.

Responsibilities

• Design and build complex, multi-step automated customer journey flows in Emarsy’s
• Define and build advanced customer segmentations
• Collaborate with tech on the technical set-up and integration of Emarsy’s with other data sources
• Identify and troubleshoot performance issues related to automations and data flows
• Support with the rollout of integrated cross-channel campaigns through Emarsy’s SAP enabling more customer reach, personalisation and relevant experiences.
• Work with Emarsy’s when necessary to support new features roll out, troubleshoot and resolve issues
• Monitor and communicate any potential issues or problems that may affect the delivery or performance of automations
• Drive and recommend event-based triggers to support business performance
• Collaborate with wider-marketing team and commercial on opportunities to support key business growth areas, categories and trade performance
• Working closely with a Web Analyst to optimise automation dashboards and share performance insights regularly with stakeholders
• Develop a testing roadmap to continuously improve and optimise triggered campaigns performance
• Develop a user-friendly Figma board to document all automated customer journeys and creatives
• Ensure triggered communications are inline with brand guidelines and include the latest business related information.
• From time-to-time supporting newsletter marketing campaigns

Qualifications

• Experience with building and optimising email automations
• Technically adept and comfortable with data and integrations
• Experience with Google Analytics
• Analytical and data driven
• Team player
• Problem-solver
• Track record of managing email campaigns

What We Offer / Benefits

True to our values, we care about our employees and genuinely want our teams to have the best experience at work possible. You will work with our friendly teams in a dog-friendly office environment and have access to the following benefits:

• 5 weeks holiday (increasing with service) plus bank holidays
• Your birthday as a paid day off each year
• Discounts across most of our products together with discounted veterinary fees within IVCE practices - up to 50% discount!
• Bring your dog to work
• Company pension - Employee 5% / Employer 3%
• EAP and supportive wellbeing programmes
• Family friendly policies
• Access to our rewards platform where you can enjoy discounts with a wide variety of retailers
• Cycle to Work Scheme
• Engagement activities

Additional information

As a BAME and LGBTQ+ inclusive employer, we are keen to hear from candidates from all minority and diverse groups. As a Disability Confident employer, we are keen to hear from candidates with disabilities and long-term health conditions and would be happy to discuss any reasonable adjustments needed during the recruitment process.

Job details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Veterinary Services