Marketing Assistant

£25,000 - £27,000 + Bonus + Excellent Benefits

Hybrid

London

Leading membership association seeks a highly ambitious and talented Marketing Assistant to join their fast-growing team.

Our client delivers world-leading series of events, alongside an active research and policy agenda aimed at driving meaningful change and innovation.

­­­­Your Role

Reporting to the Head of Events Marketing, the candidate will assist to deliver core elements of the events marketing and communications campaigns within budget whilst implementing new tactics to acquire new delegates and visitors to grow the events. 

The ideal candidate for this role will demonstrate good initiative, be a strong communicator and have the ability to work well in a fast-paced environment. 

Core responsibilities:

• Develop, manage and deliver the event’s marketing campaign schedule on time and within budget
• Define and write campaign/ creative briefs based on the marketing plan
• Manage creative (on and offline assets) through all stages of design, proofing and production
• Communicate to, maintain and build client relations with key partners, sponsors and exhibitors
• Manage and select data for emails
• Assist planning and building the media schedule for trade press
• Analysis of entire marketing cycle - online and offline e.g. email campaigns, social media, etc.
• Manage and maintain event website with regular updates
• Help drive online traffic with web-related campaigns (SEO, SEM, Google ad words, PPC)
• Track and manage the social media campaign
• Copy write and create unique content across all marketing communications
• Write and produce e-shots, e-newsletters and all year round communications
• Follow up with all exhibitors, associations, and third parties’ promotional activity
• Develop new initiatives to extend the reach of the show
• Brief and co-ordinate supplier agencies to initiate print production and delivery of marketing collateral.

Your Profile:

• Solid understanding of the core member marketing disciplines and their implementation

• Sound knowledge of digital marketing technologies including HTML, CMS, analytics, tracking, PPC and social media Commercial acumen Fluent in spoken and written English

Lipton Media is a dynamic, proactive and progressive media recruitment agency solely dedicated to the media industry. We are leaders across media sales and creative opportunities. We cover: media sales, digital media sales, print sales, exhibition sales, event sales, conference sales, outdoor sales, radio sales, marketing, conference production and editorial jobs.

Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.