Overview

Warrington & Vale Royal College is seeking to appoint a Marketing and School Engagement Officer to its award-winning Marketing Team. The Officer will be responsible for providing a highly responsive service to schools and the growth and delivery of 16-18-year-old recruitment targets. The post holder will significantly contribute to the success of the College’s strategic aims and priorities by supporting all aspects of 16-18-year-old marketing including recruitment campaigns, digital marketing, PR and communications, and events.

We offer an excellent salary and benefits package, which includes:

• A competitive salary
• Generous annual leave entitlement (48 days, inclusive of bank holidays and Christmas closure days, pro rata for part time)
• Occupational pension scheme
• Employee benefits package
• Employee Assistance Programme
• Free on-site parking
• Full programme of training and mentoring
• Induction programme and buddy scheme
• Flexible working, where appropriate
• Menopause friendly

Job purpose

The Marketing & School Engagement Officer will work closely with the Marketing & School Engagement Team Leader to ensure a highly responsive service to schools and the growth and delivery of 16-18-year-old recruitment targets. They will contribute to the success of the college’s strategic aims and priorities by supporting all aspects of the 16-18-year-old marketing mix including recruitment campaigns, digital marketing, PR, communications, publications, direct marketing and events.

Key responsibilities

• Provide high levels of responsiveness and a customer relationship management to schools, adopting an Account Manager approach.
• Strengthen and build on existing relationships with local schools, improving the reputation, positioning and market share of Warrington & Vale Royal College, locally and regionally.
• Support the Marketing & School Engagement Team Leader in building key relationships with schools on the outskirts of the college catchment areas to raise awareness, increase learner numbers and market share.
• Support the Marketing & School Engagement Team Leader in developing and organising a range of activities for schools, including years 7 – 11.
• Represent, present and actively promote the college at events such as school careers fairs, assemblies, year 9 options events, school parents’ evenings, open evenings and taster days. In addition, proactively seek new opportunities for promoting the college.
• Deliver bespoke presentations to small, medium and large audiences in a variety of settings e.g. school assemblies, group presentations, and key stakeholder’s presentations.
• Keep up to date with new courses, curriculum and qualification changes to ensure high levels of information, advice and guidance to young people and parents.
• Carry out pre-entry school leaver interviews in schools and chase DNAs post interview in discussion with the Admissions Manager.
• Liaise effectively with curriculum staff to co-ordinate, plan and manage Open Evenings, College experience Evenings, New Student Welcome Days and Taster Days for prospective students.
• Work with the Marketing & School Engagement Team Leader to develop mechanisms to measure impact and provide data for reports, as and when required.
• Contribute to ‘keep warm’ content and activities to maximise conversion each September. Ensure content is shared and the MyWVR app for applicants is kept up to date.
• Liaise with the Director of Marketing & Admissions and the Marketing & School Engagement team Leader to explore tactical approaches to recruiting 16-18 learners and increasing market share.
• Liaise effectively with current and prospective students and parents / carers, face-to-face and on the telephone.
• Support the development of marketing materials for use at events in schools and colleges including an FE Prospectus, video, flyers, presentations etc.
• To help develop and implement PR strategies and integrated marketing campaigns to engage target audiences effectively.
• Ensure target audiences are aware of college projects and Academies such as the Health & Social Care Academy and the Advanced Creative & Digital Skills Academy. To contribute to project reports as and when required.
• Work with staff across the College to develop and deliver effective marketing materials and a dynamic online presence that drives recruitment forward and meets income and learner number targets.
• Assist in the development and delivery of innovative promotional campaigns, including advertising/ interactive media/promotions that drives recruitment forward and meets targets, often working within short timeframes.
• Support the Marketing & School Engagement Team Leader in digital communications and housekeeping of customer databases.
• Contribute positively and productively to an award-winning professional, innovative, responsive and effective in-house marketing service for the college, undertaking other tasks to support the wider marketing team.