About us
The Royal Zoological Society of Scotland (RZSS) is a wildlife conservation charity with a bold vision: a world where nature is protected, valued and loved.
Edinburgh Zooand Highland Wildlife Park are our gateways to the natural world through which people can experience nature.
This is an exciting role to manage marketing and membership functions of the Royal Zoological Society of Scotland (RZSS), driving brand visibility, visitor growth, membership recruitment and retention and adoption income.
In this role you will collaborate across RZSS to maximise audience engagement, commercial performance and fundraising success, positioning Edinburgh Zoo and Highland Wildlife Park as world-class visitor attractions and RZSS as a global leader in conservation, science and community engagement.
How you'll contribute to our mission:
Some of the things you’ll do:
Strategic and Business Development
Contribute to and implement the marketing and sales strategy, creating and delivering annual marketing plans aligned with RZSS goalsDevelop and monitor membership and adoption strategies, identifying new opportunities for growthMonitor sector trends, competitor activity and audience insights to drive innovation and strategic improvementsEnsure marketing and membership activities deliver measurable Return on Investment (ROI) and align with wider organisational prioritiesMarketing, Membership and Content
Oversee promotional campaigns across all paid and organic channels to grow brand awareness and audience engagementCommission, create and evaluate content (including photography, video and written assets), ensuring quality and consistency across platformsLead development of digital activity, maximising performance through Search Engine Optimization, paid campaigns and data-driven optimisationOversee membership and adoption communications, ensuring retention and recruitment campaigns are timely, targeted and effectiveManage promotional activity for visitor events, fundraising campaigns and membership publications (e.g., the membership magazine).Data, Insight and Evaluation
Lead market research and insight programmes, applying findings to improve campaigns and user experienceAnalyse data and KPIs to measure performance of marketing, membership and adoption activitiesProvide regular reporting and recommendations to senior colleagues on campaign outcomes and audience trendsBrand and Reputation
Manage and develop the RZSS brand, ensuring consistency across all outputsSupport the conservation, education, fundraising and membership teams with integrated marketing activities, advice and guidanceEnhance RZSS’ reputation through proactive engagement with stakeholders and partnersFinancial and Resource Management
Manage and monitor marketing and membership budgets, ensuring compliance and value for moneyOversee agencies and suppliers, ensuring delivery to agreed standards and budgetsPeople Leadership and Stakeholder Engagement
Inspire, develop and manage a high-performing teamRepresent RZSS at sector forums (e.g., BIAZA, ASVA, ACE, ALVA)Champion diversity, equity, equality, inclusion and belongingBuild strong relationships with internal and external stakeholdersWhat we're looking for:
Degree level qualification in a relevant subject or relevant qualificationDeep understanding of marketing principlesKnowledge of the tourism and visitor experience Brand positioning and audience growthData regulations, including GDPR (training can be provided)Excellent written and verbal communicationDigital marketing, including SEO, PPC, Google Analytics and CRMExcellent creating copywriting and proofreading skillsData analysis, segmentation and reportingProject management, including website and campaign developmentProficient in Microsoft office and content management systemsProven success in a similar role, managing multi-channel marketing and membership activityExperience of leading and motivating teamsDemonstrable experience delivering marketing strategies to deadlines and budgetsExperience managing external agencies and stakeholdersWhat you’ll get in return:
Starting salary of £46, or £47, per annum (offer based on experience, with opportunity for pay progression to £51, per annum
34 days annual leave (per annum - will be prorated for the duration of the contract)
Discount in both retail/catering
Access to a healthcare plan
Access to Employee Assistance Programme (EAP), that provide 24-hour counselling and support, including health, legal, finance, wellbeing and family advice
Employer contributory pension scheme
You will receive a staff membership which will give you (and family/friends) free (and discounted) entry to both the Highland Wildlife Park and Edinburgh Zoo as well as a number of other Zoo’s across the UK.
Interviews expected to take place w/c 10th November
The role is offered on a permanent, full time basis (37.5 hours per week)
This role is subject to standard pre-employment checks, including the candidate's right to work in the UK and Basic Disclosure check
The Royal Zoological Society of Scotland is an equal opportunities employer. Our policy is to recruit a diverse workforce following the guidelines of the Equality Act .