Marketing Analytics Manager £65,000-£75,000 Manchester (Hybrid – 2 Days a Week in Office)

The Company

A market-leading consumer brand in the travel and leisure sector, with household-name sub-brands that reach millions of customers every year, have bold growth ambitions and are seeking a Marketing Analytics Manager to ensure every pound spent delivers maximum commercial impact!

The Role

This is a unique opportunity to be the strategic driver of marketing effectiveness, shaping how marketing investment decisions are made and ensuring spend delivers maximum ROI. You’ll be working with external analytics partners who build the MMM models; your role is to interpret outputs, translate them into strategy, and influence key commercial decisions

Key Responsibilities: Own the Marketing Mix Modelling (MMM) programme, working with external providers to ensure outputs drive business impact Translate complex analytical insights into clear, actionable recommendations for marketing and finance teams Partner with stakeholders to ensure marketing investment balances short-term performance with long-term brand growth Lead on scenario planning and budget allocation decisions, guiding where and how to i...