Role: Marketing Analyst Location/Distance: Feltham, London Duration: until end of this year

Key responsibilities: • Develop and execute a comprehensive content strategy for our end-to-end customer journeys and demand generation programs. • Translate customer journey insights into actionable content plans that guide customers through each stage of the lifecycle. • Collaborate with cross-functional stakeholders to curate, source, and refine a variety of assets, including blogs, videos, case studies, white papers, eBooks, infographics, and more. • Partner with channel leads to determine content placement and promotion strategies across digital ecosystems. • Use data and performance metrics to measure effectiveness, inform optimization, and scale high-performing content. • Understanding of the generative AI landscape and identifying opportunities to use AI in the content strategy and content production disciplines to unlock breakthrough scale. • Conduct content audits and oversee publishing within content management and project management systems. • Manage content localization efforts to ensure consistent global messaging. • Contribute to content budget planning, maintaining forecasts and tracking within 2% of allocated spend.

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