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Job Description:

The Marketing Activation Lead will work closely with the Brand and Comms, Cluster Activation Teams and Sales Teams to develop the activation plan for the portfolio. The role will lead execution of marketing programmes to support the delivery of volume, turnover, gross margin and market share targets.

Key Accountabilities:

The role will lead the execution and deployment of marketing programmes in the designated geographies

Be a “go to” market expert for the designated geographies, supporting the organizational understanding of the customers, competitors and commercial dynamics in the market. Act as “voice of customer” for the market in support of offer development or market insight initiatives

Identify key markets, segments and channels for activation in coordination with Service & Maintenance team, Growth Unit, Brand and Communication team, and Sales team

Identify key touchpoints & devise customer engagement programmes to communicate brand stories

Work closely with NoEs, Brand & Communications and Sales teams and RTM partners to design the right mix of activation models

Develop and own the marketing activation plans for the designated geographies

Deploy activation programmes customized to the target in the designated geography across channels / market spaces

Support tactical marketing interventions within the designated geography

Accountable for delivering on activation critical metrics

Tracking & monitoring the activation performance & creating visibility in larger organization through publishing periodic activation critical metric dashboards

Work with agencies and RTM partners to plan detailed activation modules

Ensuring Safe & Compliant on ground activations

Ensure activation is to budget (ASP / JAF where applicable) and is in full compliance with finance and NPR processes

Manage the deployment of merchandise & collateral for on-ground activations

Act as BP Contract Accountable Manager to ensure safe execution of the contracted work while applying the Working with Contractor process throughout

What do you need to succeed in this role!?

Education

• University degree in Marketing or related subject area or equivalent professional experience

Skills & Experience

• Demonstrated experience in marketing or sales, with minimum 2 years’ marketing experience

• Experience of working in complex and challenging global organizations

• Marketing planning, project management and performance monitoring

• Ability to successfully build enduring and productive relationships with colleagues from a broad range of business fields

• Strong communication and presentation skills

• Fluency in local languages in designated geographies both verbally and in writing

• Hold a UK Driving Licence

Want to join the team? This means:

• being customer-centric, agile and responsive to changing customer needs and dynamic markets

• focusing on growth and development of customer offers

• optimising the chemicals and fuels value chains to maximise integrated value

• contributing to the reduction of carbon intensity of the products we create, and sell, by 50% by 2050 or sooner

• creating strategic partnerships that drive long-term value for C&P

• being digitally enabled and empowered by customer insights and data to deliver solutions

At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity and equal opportunity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, paid parental leave policy among others.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Apply today!

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Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us .

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.