Manager/Senior Manager, Marketing Strategy (Bangkok Based, relocation provided)

Role at Agoda

This is a role at Agoda, an online travel booking platform for accommodations, flights, and more. Agoda is part of Booking Holdings with a diverse global team and a culture focused on experimentation and ownership. This posting describes the responsibilities and qualifications for a senior marketing strategy leadership role located in Bangkok with relocation available.

About Agoda

Agoda connects travelers with a global network of hotels, flights, activities, and more. The company emphasizes diversity, creativity, and collaboration across 27 markets and 95+ nationalities.

Summary

In the online travel industry, success requires balancing short-term volume and margin optimization with a strategic view of market dynamics and competitor, customer, hotel, and regulatory responses. We are seeking a senior leader to craft Agoda’s global marketing strategy and execute it using a wide range of tactics and tools, including price display and machine learning algorithms. You will coordinate with Agoda’s senior management, marketing, and product teams, while leading and expanding a team of pricing campaign managers and analysts.

What you will be doing

• Support the development and execution of global marketing strategies in alignment with Agoda’s business goals
• Collaborate with Product and Market Development teams to implement key initiatives and drive improvements across all channels
• Analyze market trends, competitor activities, and local market intelligence to inform business decisions
• Design and launch initiatives and campaigns that balance short-term objectives with long-term strategic goals
• Monitor and report on the effectiveness of business initiatives, providing insights and recommendations for continuous improvement
• Lead, mentor, and develop a team of analysts and managers; participate in hiring and onboarding new team members
• Manage budgets related to team initiatives and ensure efficient allocation of resources

What you need to be good at to succeed in this role

• Strong analytical skills and a passion for working with data to drive business decisions
• Advanced proficiency in SQL
• Experience in pricing, revenue management, or a related analytical field; experience in online travel or e-commerce is a plus
• Proven ability to collaborate effectively across teams and cultures
• People management experience, including hiring, coaching, and developing team members
• Experience managing budgets and delivering results against financial targets
• A proactive, entrepreneurial mindset with a strong sense of ownership and a get-things-done attitude
• Exposure to product development, technology, or working with IT teams is an advantage

Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all backgrounds and orientations. We are committed to equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

Disclaimer

We do not accept unsolicited third-party or agency submissions. If we receive unsolicited CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.