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JOB SCOPE AND MAIN RESPONSIBILITIES: As a Luxury Brand Marketing Intern, you will support the North Europe Luxury Business Brand Manager to execute brand strategy and implement marketing activities across Luxottica Luxury Brands.
AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES: The successful candidate will have the following accountability in the role:
Examples of areas in which you will assist include, but are not limited to:
ownership of the LUXURY BRANDS DISTRIBUTION in the region. Managing New doors applications and closures requests from sales reps, under guidance from the BBM. Management of the door database, ensuring full accuracy. monthly distribution review assistance, analysis on new door openings and doors below/ above brand quotas;
assisting the execution of all EVENTS, including brand immersions, trainings, trade conferences, promotional events.
preparation and delivery of TRAINING presentations to the sales force (internal and external)
producing brand reports, include activity evaluation, distribution and segmentation analysis;
creation and management of PURCHASE ORDERS for luxury activities
management of showroom organizing the samples and showroom layout, aligning with the trade marketing team to update artwork
management of incentives – suggest mechanics, forecast and order stock, ensure deliveries to showrooms
monitoring trade marketing tools ordered by each market in the region via tradeup to ensure appropriate brand coverage
proof reading and checking brand communications and material adhering to the brand guidelines;
managing the content uploads and creation of the ‘brand news’ section on SharePoint for the salesforce;
supporting amending and sending new collection presentations to internal and external stakeholders to support new releases;
weekly PR update reports to be distributed to salesforce – including a quarterly trend analysis review and assisting PR team in activities amplifying brand led activities. assisting with adhoc bestseller reports and updating the Ideal Assortment with every new release and downloading and managing in store photographs; market/store checks (London);
assisting with ad-hoc administration duties for the marketing department as and when required; TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE (To apply for and be successful in this role, the candidate must:
be educated to degree-level;
be proficient in Microsoft packages;
have demonstrable organizational skills;
have good spoken and written English;
have experience in marketing; and
have a demonstrable interest in marketing and luxury industry.
Detail orientated, proactive and willing to run the extra mile in a dynamic environment. CANDIDATE PROFILE: Educational Background: degree level preferable
LANGUAGES: English
OVERALL COMMENTS: Keys to Success
being an active team member - creating internal and external business partnerships, showing a willingness to share ideas and actively supporting other members of the team and other company functions.
acting as a guardian of the Culture - leading by example in all areas; maintaining focus on brand building and brand strategy as the cornerstone of our success; demonstrating integrity and trustworthiness, according to company values: Passionate, Imaginative, Entrepreneurial, and Simple and Fast.
demonstrating outstanding brand/product knowledge - understanding, demonstrating, and bringing to life the histories, visions, and stories of the brands as well as the superiority of Luxottica manufacturing; acting as a brand ambassador. Our Diversity, Equity and Inclusion commitment
We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.
