Our client specializes in software solutions for the SME marketing/accountancy marketplace. They are now seeking a Senior Lifecycle Marketing Manager, focused on their SMB and Accountant Lifecycle campaigns and communications.

Hybrid role with 3 days a week in their stunning offices in central London.

Key Responsibilities

* Strategy & Planning- Develop and execute end-to-end lifecycle marketing campaigns on their platform to drive conversion, activation, engagement, cross-sell, and retention.

* Campaign Execution & Optimization- Own the creation and deployment of campaigns across channels (Email, IPD, SMS, etc.), aimed at driving activation and retention

* Performance - Monitor campaign performance metrics and KPIs, drawing actionable insights to optimize marketing effectiveness.

* Customer Journey Management- Identify friction points and opportunity areas to enhance customer satisfaction and LTV.

Qualifications

* 5+ years in lifecycle, CRM, or email marketing with a focus on SaaS or digital products.

* Proven success in building and optimizing lifecycle programs that drive measurable growth.

* Strong analytical mindset with experience using tools like Tableau, SQL, or similar.

* Experience with personalization, segmentation, and customer journey mapping.

* Understanding of growth marketing, retention metrics (e.g., churn, NPS, LTV), and behavioural triggers.

Benefits

* Global company

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