Legacy Marketing Specialist

New Yesterday

This role will manage the delivery of our legacy marketing strategy across our priority markets reporting into the Global Legacy Director, and working closely with the Legacy Officers, the Direct Marketing and Digital Teams. Reporting and analyzing results to inform future learnings and strategies to drive awareness and consideration of legacy giving to IFAW. Role and Responsibilities The Legacy Marketing Specialist will have a global role, managing the marketing in each of our priority countries, Canada, US, UK, France, Germany, Netherlands and Australia. Lead the planning, execution, and evaluation of all legacy campaigns across stewardship and acquisition including multi channel activity including digital, print, and events. Ensuring high-quality delivery and maximum impact. Work closely with and collaborate with internal teams including Direct Marketing, Design, Production and Digital as well as external agencies to develop compelling content and messaging aligned with the organisation’s brand and communication strategies. Monitor and report on campaign performance, analysing results and recommending new channels or strategies to grow legacy donor acquisition and retention. Manage the expenditure and across all legacy marketing activity and working closely with the Production team ensure cost-effective campaign delivery and adherence to fin...
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Location:
London
Category:
Advertising, Marketing & PR

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