Overview

Legacy Marketing Specialist role at IFAW.

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Staff work a hybrid schedule with 2 days/week in the office.

Role and Responsibilities

The Legacy Marketing Specialist will have a global role, managing the marketing in each of our priority countries: Canada, US, UK, France, Germany, Netherlands and Australia.

• Lead the planning, execution, and evaluation of all legacy campaigns across stewardship and acquisition, including multi-channel activity (digital, print, and events). Ensure high-quality delivery and maximum impact.
• Collaborate with internal teams (Direct Marketing, Design, Production, Digital) and external agencies to develop compelling content and messaging aligned with the organisation’s brand and communications strategies.
• Monitor and report on campaign performance, analyze results, and recommend new channels or strategies to grow legacy donor acquisition and retention.
• Manage expenditure across all legacy marketing activity, working with the Production team to ensure cost-effective delivery and adherence to financial processes.
• Deputise for the Global Legacy Director as needed and contribute to cross-team initiatives to support integrated fundraising goals.

Qualifications and Education Requirements

• Proven experience in UK charity legacy marketing or fundraising across acquisition and stewardship.
• Strong project management skills, including planning, execution, and evaluation of multi-channel marketing activities across traditional and digital platforms.
• Demonstrable ability to collaborate with internal teams and external agencies, providing clear briefs and constructive feedback to deliver impactful campaigns.
• Exceptional communication skills, both written and verbal, with the ability to create compelling content and build strong relationships with stakeholders.
• Analytical mindset with the ability to interpret data, measure campaign performance, and identify opportunities for innovation and improvement.

We are committed to fostering a diverse, global workforce and encourage candidates from diverse backgrounds. We actively promote justice, equity, diversity, and inclusion at IFAW.

Hiring range: 39,000-47,000 GBP

Closing date for receipt of applications: 30 September 2025

Job Details

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing, Public Relations, and Strategy/Planning
• Industries: Non-profit Organizations and Conservation Programs