Legacy and Individual Giving Lead

New Yesterday

Third Solutions is proud to be partnering with a dynamic and growing national health and research charity in the search for a passionate and skilled Legacy and Individual Giving Lead. This is a pivotal role that will drive essential income to support world-leading research, life-saving advocacy, and compassionate, person-centred care.
This is a hybrid role, split between their Buckinghamshire office and home working. Responsibilities: As the Legacy and Individual Giving Lead, you will drive the charity's legacy marketing programme, from strategic development to execution. You will lead campaigns to recruit and retain legacy supporters, creating compelling content across digital (web, email, and social) and traditional (print and advertising) platforms. Your work will strengthen donor engagement and maximise legacy and individual giving income.
In collaboration with the Individual Giving and Philanthropy Manager, you will develop and evolve the Legacy Marketing Programme. Optimise and drive supporter journeys to increase propensity to give and drive loyalty and consideration among prospects. Execute and evaluate multi-channel legacy and in memory fundraising campaigns, across direct mail, email, and social media and fundraising platforms, to maximise giving. Create inspiring reports and updates for funders that demonstrate the impact of their support and de...
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Location:
High Wycombe
Job Type:
FullTime
Category:
Government, Civil & Security

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