Overview

Digital Marketing Coordinator - Japan Travel Campaigns (Government Body)

Location: Central London (Hybrid work available after probation period for up to 2 days)

Responsibilities

• Plan and execute digital marketing campaigns across platforms such as Instagram, YouTube, Facebook, and Google.
• Identify, engage, and manage relationships with influencers and content creators to promote travel experiences in Japan.
• Coordinate with advertising agencies and media partners to ensure timely delivery of campaign assets and messaging.
• Oversee campaign operations, including scheduling, approvals, and performance tracking.
• Monitor and report on campaign performance using tools like Google Analytics, Meta Business Suite, and other digital dashboards.
• Assist in the creation and localization of digital content tailored to UK audiences.

Qualifications

• Minimum 2 years of experience in digital marketing, preferably in travel, lifestyle, or consumer brands.
• Strong communication and organizational skills, with experience managing external partners.
• Familiarity with influencer marketing and social media campaign management.
• Excellent command of English (native-level or equivalent); familiarity with Japanese language or culture is a plus.
• Applicants must have the legal right to work in the UK without visa sponsorship