OverviewFarfetch is a leading global marketplace for the luxury fashion industry, connecting customers in over 190 countries with items from more than 50 countries and over 1,400 of the world’s best brands and boutiques. Farfetch opens a world of luxury for endless expressions of style, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.The RoleSenior ASO and SEO Specialist (Technical SEO Focus) to strengthen our global organic growth strategy across both web and app. In this hybrid role, you will focus on technical eCommerce SEO and also ASO (App Store Optimization). This is a 12 months Fixed Term Contract maternity leave cover role, starting at the beginning of January 2026. You will report to the Head of Organic Channels and play a key role in supporting technical SEO projects and in designing, running, and evaluating tests and experiments across SEO and ASO. Working closely with Product, Engineering, Analytics, App Marketing, and Creative teams, you will help ensure FARFETCH stays at the forefront of organic growth across search engines and app stores.What You’ll DoLead the global ASO strategy across App Store and Google Play, with a strong focus on testing and experimentationLead web-to-app initiatives that sit at the intersection of SEO and ASO, optimising for seamless user journeysBuild sustainable, shareable reporting frameworks and communicate actionable insights and innovation back to the businessDesign and run AB tests on metadata, creative assets, and localization strategies to improve conversion and visibilityCollaborate with Creative and Localisation teams to deliver compelling, localised app store assetsManage ASO tools and vendor relationships (e.g., AppTweak), ensuring optimisation efforts are measurable and impactfulSupport technical SEO projects across FARFETCH’s global eCommerce platform, ensuring scalability and impactAssist with experiments to validate the impact of technical changes on organic traffic, indexation, and user experienceContribute to site audits, log file analysis, and provide recommendations to improve crawlability, performance, and rankingsCollaborate with Engineering and Product teams to prioritise and implement SEO fixes and improvementsPartner with Analytics teams to measure test results, build dashboards, and share insights with stakeholdersStay ahead of evolving SEO trends, including AI-search and Google updates, and share opportunities with the businessWho You AreYou have hands-on technical SEO expertise, preferably in an eCommerce environment, with experience supporting and contributing to SEO projects and experimentsYou are well versed in first party (GSC) and 3rd party (Botify, Semrush, Ahrefs) to track the performance of the SEO channelYou have experience with the different forms of ASO and SEO testingYou have ASO experience with a track record of driving app growth through optimisation, AB testing, and innovationYou are highly analytical, comfortable with data tools, and able to translate results into actionable insightsYou thrive in cross-functional environments, collaborating with Engineering, Product, Marketing, and Analytics teamsYou are detail-oriented, proactive, and eager to test, learn, and iterateYou are passionate about organic growth, combining curiosity for SEO and ASO with a drive to stay ahead of industry changesAble and happy to add work in a fixed term contract role, starting in January 2026Rewards & BenefitsEmployee Pension SchemeFlexible Benefits ProgramHealth Insurance & Critical Illness coverFlexible work environment – 3 days a week in the office, 2 days from home with flexible working hoursEqual Opportunities Statement & Scam DisclaimerEQUAL OPPORTUNITIES STATEMENT- Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.SCAM DISCLAIMER- It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Farfetch does not conduct recruitment processes through messaging apps or unofficial communication channels, and will never ask candidates for payment during the recruitment process. #J-18808-Ljbffr