Job location: London, SE1 (
hybrid working, minimum 2 days per week in the office)

Deadline: 19 September, 2025

Purpose of the job

Key tasks and responsibilities

Leading key marketing workstreams for SEGB, advancing the uptake of smart meters and energy flexible tariffs where there is a key audience opportunity/barrier. This role will range from stakeholder engagement across and outside the organisation, supporting on everything from proposition development, audience strategy, role for messaging and media and ensuring brand consistency in the way the campaign is brought to life. Specifically:

• Translating government/commercial policy and targets into meaningful objectives for consumer engagement.
• Supporting the marketing team (in partnership with our Insight & Analytics team) to model customer journeys, forecast rates of adoption, and model measurement of all marketing activity, identifying consumer insights at each stage of the funnel.
• Creating communications architecture to support development of messaging grids and clear and insightful briefs.
• Preparation and briefing of creative and media agencies to develop media plans and campaign materials.
• Holding the pen on development of significant requirements for codifying all of these strategic outputs for stakeholder engagement.
• Working collaboratively with stakeholders to ensure key data is utilised to best effect and that plans meet their needs.

Skills, experience, and competencies

Around 10 years working in strategic marketing functions in commercial and or public sector/not for profit sectors. Ideally some behaviour change experience.

Have a provable track record in helping to build and maintain best in class consumer engagement.

A natural problem solver and critical thinker, capable of seeing the opportunities in complex challenges.

Experience of developing multi-audience, multi-message marketing; translating consumer, category and cultural trends into meaningful insights, and applying them to help inform strategic recommendations.

Effective stakeholder management, including comprehensive written materials, and the ability to bring people together, communicate confidently, and bring ideas to life in a persuasive and empathetic way.

Have strong practical and pragmatic instincts, balanced with a drive to deliver high quality strategic and creative output.