Overview At Smart Energy GB, we aim to engage and communicate with our diverse nation about the smart meter rollout across England, Scotland, and Wales. We are an independent organisation set up by the government to deliver the national public engagement campaign, raise awareness of smart meters and drive adoption of this technology in everyone's homes. Smart meters are essential building blocks in the creation of a cleaner, greener energy system for the future. Role We are looking for a Marketing Strategist with around 10 years experience working in strategic marketing functions in commercial and/or public sector/not for profit sectors, and ideally some behaviour change experience, to join our team in our London office on a 3-month fixed-term contract. The successful candidate will develop robust marketing strategy for consumer engagement and bring plans and propositions to market with appropriate insight, budget and measurement in place. Responsibilities

Leading key marketing workstreams for SEGB, advancing the uptake of smart meters and energy flexible tariffs where there is a key audience opportunity/barrier. This includes stakeholder engagement across and outside the organisation, supporting proposition development, audience strategy, messaging, media, and ensuring brand consistency in the campaign execution. Specifically: Translating government/commercial policy and targets into meaningful objectives for consumer engagement Supporting the marketing team (in partnership with the Insight & Analytics team) to model customer journeys, forecast rates of adoption, and model measurement of all marketing activity, identifying consumer insights at each stage of the funnel Creating communications architecture to support development of messaging grids and clear and insightful briefs Preparation and briefing of creative and media agencies to develop media plans and campaign materials Holding the pen on development of significant requirements for codifying all of these strategic outputs for stakeholder engagement Working collaboratively with stakeholders to ensure key data is utilised to best effect and that plans meet their needs

Skills, experience and competencies

Around 10 years working in strategic marketing functions in commercial and/or public sector/not for profit sectors. Ideally some behaviour change experience Have a provable track record in helping to build and maintain best in class consumer engagement A natural problem solver and critical thinker, capable of seeing the opportunities in complex challenges Experience of developing multi-audience, multi-message marketing; translating consumer, category and cultural trends into meaningful insights, and applying them to help inform strategic recommendations Effective stakeholder management, including comprehensive written materials, and the ability to bring people together, communicate confidently, and bring ideas to life in a persuasive and empathetic way Have strong practical and pragmatic instincts, balanced with a drive to deliver high quality strategic and creative output

To apply for the role Please click 'apply' to be redirected to our careers page to submit your application. You will also see more information on who Smart Energy GB are and the benefits we offer to our employees. If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email iwanttojoin@smartenergygb.org. Please tell us what format you need. It will help us if you say what assistive technology you use. An audio/visual version is also available upon request. Diversity Smart Energy GB is an equal opportunity employer and we value diversity. We use data to measure the effectiveness of our attraction and selection methods to ensure that they are fair and equitable and that opportunities at Smart Energy GB are accessible to people from all backgrounds. We actively encourage applications from currently under-represented groups. We have identified ethnic minority, lower socioeconomic backgrounds, disability and gender as the key areas we would like to focus our recruitment efforts. What do we do to promote diversity and inclusion at Smart Energy GB? Every person who applies for a role at Smart Energy GB is asked to complete a diversity questionnaire and they are asked whether or not they consent to their diversity data being taken into consideration at the shortlisting stage.

Rooney Rule: We are building a team that understands the needs of and can effectively communicate with the whole of our diverse nation. We want our team to reflect the diversity of the wider population, in terms of representation from ethnic minority and lower socioeconomic backgrounds. Disability: All disabled applicants who meet the minimum requirements of the job as set out in the job description will be guaranteed an interview if consent is given for this data to be considered at the shortlisting stage.

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