Interim Director, Markating Analytics Role: Interim Marketing Analytics DirectorRate: £730 per day (Umbrella, Inside IR35)Client: Major Pharmaceutical OrganisationLocation: London hybrid - 2-3 days per week onsiteDuration: Initially to end of December 2025, scope to extend 6 months. A senior leader to define and drive the Marketing / Customer Experience (Cx) analytics strategy across a global Pharmaceuticals business. This role will lead the vision, roadmap, and delivery of advanced analytics capabilities that power better customer engagement, omnichannel performance, and strategic decision-making.Key ResponsibilitiesDefine and own the Marketing / Cx analytics strategy and roadmap, ensuring alignment with business, digital, and data teams.Lead the design and delivery of Cx analytics products (e.g., measurement frameworks, segmentation, customer effort score, HCP insights).Partner with global, regional, and digital teams to ensure analytics enables omnichannel customer engagement.Collaborate with enterprise data, performance analytics, and AI colleagues to align on vision and integrate solutions.Act as product owner for select analytics tools, ensuring adoption and value delivery.Build and manage a network of third-party partners to deliver projects and ongoing operations.Bring external industry insights and innovation into the organisation. Required Experience:Proven leadership in analytics, data strategy, or customer insights (preferably in a complex or regulated industry).Strong knowledge of Cx measurement, segmentation, and omnichannel analytics.Experience with analytics product ownership and vendor/partner management.Ability to influence and collaborate across global and regional stakeholders.Passion for applying innovation and best practice in analytics to real-world challenges. This is an urgent requirement - if interested, please apply asap and any questions, email claire.shipman@1st-executive.com