Individual Giving and Legacy Marketing Manager

New Yesterday

Harris Hill is proud to be working with a leading national charity dedicated to advancing research into neurological conditions. We're supporting them in the search for a talented Individual Giving and Legacy Marketing Manager to join their passionate team. In this vital role, you will lead the development and delivery of the charity's cash giving programme, including two key postal campaigns and segmented e-newsletters designed to enhance supporter engagement and retention. You will focus on building meaningful, long-term relationships with donors-boosting lifetime value through reactivation, cross-sell opportunities, and uplift strategies. You will also play a central role in a major new acquisition programme, working alongside the Director of Fundraising to recruit around 4,000 new regular givers through private site face-to-face fundraising. Additionally, you'll take the lead on the marketing and stewardship of the in-memory giving programme, ensuring a sensitive and impactful supporter journey. To be considered for this role, you will need: Experience of working in individual giving in a charity including some experience of acquisition campaigns. Some experience of having worked on legacy marketing or collaborated with legacy marketing colleagues Familiarity with developing stewardship approaches and supporter journeys that maximise supporter loyalty Excellent i...
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Location:
London
Category:
Management & Consultancy

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