Role Overview This hybrid role blends deep, specialist expertise in HubSpot with a creative marketing mindset. You will take full ownership of DGHE’s new HubSpot CRM, leading its integration and the data migration from our legacy system (ActiveCampaign). You will build and segment our prospective-student database and design automated email journeys that nurture leads through to enrolment. In parallel, you’ll produce high-quality digital content and run agile growth experiments. The position reports to the Head of Marketing and collaborates closely with a Social Media & Website Executive and an Enrolment Sales Advisor.

Key Responsibilities

HubSpot, Email & WhatsApp Management ●\tLead the end-to-end integration of HubSpot, including the strategic migration of all data and processes from ActiveCampaign, establishing the platform as our single source of truth for student recruitment. ●\tDevelop a CRM and email marketing strategy that sets clear goals, aligns campaigns with marketing events and institutional objectives, and defines an editorial calendar. ●\tSet up and optimise automated email flows within HubSpot (e.g., welcome series, event reminders, application nurture flows) by segmenting leads based on behaviour or stage in the journey. ●\tBuild and...