Overview

The Head of Subscription Marketing Analytics, reporting to the Growth Director, will join our Growth Squad within the Subscriptions business as the squad's lead analyst. You will be the main data partner to marketing leaders across acquisition and retention, working with our central Strategy and Data & Analytics teams. Your mission is to lead sustainable subscriber growth and retention by turning insights into clear actionable strategies that optimise and scale marketing. You will also mentor junior analysts within the squad to develop capability and ensure consistency in delivery. You will excel at creating growth loops and feedback loops, applying insights from incrementality testing, marketing mix modelling, attribution analysis, and campaign performance measurement. You’ll work across the entire subscriber journey, from targeting high-LTV segments in acquisition to understanding and reducing churn, ensuring every marketing decision is guided by data‑driven evidence.