Overview

At Norwich Theatre, we believe in the power of Creative Experiences, which we know can have a wide-reaching positive impact. Our Stages at Theatre Royal, Playhouse, Stage Two, and Beyond are home to an extraordinary breadth of work, from world class touring productions and creative engagement experiences to bold new work developed right here in Norfolk.

We believe in making theatre and the arts accessible to everyone, no matter their background or experience. We work with artists, audiences and communities to create unforgettable experiences and to ensure that Norwich Theatre remains a vibrant, welcoming and relevant part of our city’s cultural life.

This is an exciting time to join us. We are ambitious about the future — not only in the work we present on stage, but also in the way we engage with our community, invest in creativity, and support the people who make our organisation thrive.

Role Description

This key senior management role works strategically to develop and articulate Norwich Theatre’s brand, vision and strategic priorities to enhance brand profile, drive audience engagement, and drive acquisition and revenue growth.

This role leads the marketing, communications, sales and box office teams in the development and delivery of multi-platform, content-rich campaigns with a focus on ticket sales, acquisition, retention and development of audiences, participants and visitors across Norwich Theatre’s whole offer.

Skills

• Experience in sales, ideally within a similar-sized organisation, showcasing a strong record of achieving goals and driving success.
• Experience in Marketing and Campaigns – Experience designing, implementing and measuring the success of marketing campaigns.
• Knowledge and experience of working with communication campaigns for the purpose of brand promotion, sales or audience development.
• Excellent written and verbal communication skills.
• Experience in budget setting – setting, implementing and working with large budgets.
• Strong People management skills with the ability to lead and motivate a team to high performance, whilst promoting a positive working culture.
• Knowledge and experience to oversee digital marketing, including social media, email campaigns, and website management.
• Experience in the arts and cultural sector is a plus.

Seniority level

• Director

Employment type

• Full-time

Job function

• Sales and Business Development
• Performing Arts

We are not including boilerplate job board content or external listings.

Note: This description reflects the role responsibilities and required qualifications for the Head of Sales & Marketing at Norwich Theatre.