Head of Retention Marketing & Customer Journeys

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We’re recruiting an interim Head of Retention Marketing and Customer Journeys on a 12-month fixed term contract to lead a key transformation project. In this role, you’ll be responsible for managing the second-largest income stream at the BHF, from our existing donor base while delivering adoption of the Adobe marketing stack. You’ll lead the adoption of  Adobe Campaign and CDP in the Retention and Customer Journey Team, coaching the team on developing data led strategies to inspire support from our customers to power lifesaving research, taking them on a cross channel journey to drive greater engagement with our cause and working with our Digital Teams to bring these journeys to life. Managing income across our loyal regular giving base, our new lottery player base as well as our cash donor, raffle (Give Help) and retail, volunteering, event participant bases (Achieve Goals), your objective will be to grow income from our existing customer groups using cross sell, upsell and engagement communications to improve lifetime value, taking a customer centric approach.
This role is also key to to ensuring that our customers know where they can get help from the BHF, be it access to health content, to learn CPR or contact our Heart Helpline (Get Help).
Leading a talented below-the-line marketing team across our Give Help, Get Help and Achieve Goals objectives, you’ll also work...
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Location:
London
Salary:
£64,000 - £68,000 p/a + benefits
Job Type:
FullTime
Category:
Advertising, Marketing & PR

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