Overview

In-branch campaigns, merchandising, and regional activations that support our marketing goals in branch across all lines of business. As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

Responsibilities

• Execute a comprehensive marketing strategy for HSBC's branch network to support customer growth and business objectives.
• Oversee design and delivery of all branch marketing materials, signage, customer communications, and promotional campaigns.
• Work in close partnership with our marketing strategy and front line teams, ensuring brand consistency while delivering localised relevance.
• Identify opportunities to build capability within the team, through coaching and skill building.
• Track and report on marketing KPIs including footfall, campaign ROI, customer engagement and conversion.

Role details

This is a new role which allows you to make a difference. You will be responsible for developing and executing marketing strategies that support HSBC's branch network in driving footfall, brand engagement and customer acquisition. You will oversee local marketing initiatives, requirements, and understanding of Marketing needs in the wider business to build stronger relationships with key stakeholders. This role is hybrid and can be based in Birmingham, Leeds, Sheffield or Chester (3 days a week).

Qualifications

• Demonstrable marketing experience at a strategic level, including leadership roles ideally in banking but will also consider wider retail.
• Proven success in delivering local or regional marketing strategies in a complex, regulated environment.
• Strong understanding of physical retail environments and customer behaviour in branch settings.
• Excellent communication, leadership, and stakeholder engagement skills.
• Ability to build effective networks across business areas, with the ability to influence and challenge when required.
• Ability to connect marketing solutions to the needs and goals of the business.

Inclusion and accessibility

Opening up a world of opportunity. Being open to different points of view is important for our business and the communities we serve. At HSBC, we\'re dedicated to creating diverse and inclusive workplaces - no matter their gender, ethnicity, disability, religion, sexual orientation, or age. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best. We take pride in being a Disability Confident Leader and will offer an interview to people with disabilities, long term conditions or neurodivergent candidates who meet the minimum criteria for the role. If you have a need that requires accommodations or changes during the recruitment process, please get in touch with our Recruitment Helpdesk: Email: hsbc.recruitment@hsbc.com Telephone: +44 207 832 8500