Overview

We’re looking for a Head of Product Marketing. As Head of Product Marketing, you’ll be the strategic linchpin between product, brand, content, and commercial teams. You’ll lead the go-to-market (GTM) strategy for all new product launches and own the positioning, messaging, and narrative across the entire product portfolio. This is a highly cross-functional leadership role — ideal for a commercially minded storyteller who can think both strategically and creatively, understands the nuances of consumer behavior, and is obsessed with how product, brand, and customer experience intersect.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like this one.

What you’ll be doing

• Develop compelling positioning, messaging, and value propositions for each product, audience, and market segment
• Craft product narratives that clearly articulate benefits, differentiators, and emotional resonance
• Own the product marketing playbook and ensure consistent storytelling across all channels
• Lead end-to-end GTM planning for all product launches, from concept to commercialisation
• Collaborate with product, brand, creative, eCommerce, and growth teams to build and execute integrated launch plans
• Coordinate timelines, assets, and cross-functional alignment to ensure successful global rollouts
• Deeply understand our customer, market trends, and competitors — and translate insights into actionable strategies
• Drive consumer research, surveys, and testing to validate positioning and inform product strategy
• Be the voice of the customer internally to influence product development and marketing execution
• Build toolkits and content to enable teams across marketing, CX, and retail to communicate product value
• Support retention and CRM teams with messaging frameworks that nurture and upsell across the customer lifecycle
• Lead the creation of product training materials and FAQs for internal and external stakeholders

What you’ll bring

• 7–10+ years of experience in product marketing, brand strategy, or consumer marketing in a high-growth DTC or eCommerce environment
• Proven track record of launching products & owning GTM strategies end to end
• Strong strategic thinking with a deep understanding of consumer psychology and storytelling
• Comfortable with data, insight gathering, and turning qualitative and quantitative inputs into clear action
• Highly collaborative, with experience working cross-functionally across product, creative, and commercial teams
• Excellent communication and presentation skills — confident in influencing at all levels
• Agile, curious, and energised by building in a fast-paced, entrepreneurial environment
• Bachelor's degree
• A passion for audio content and technology
• Ability to think on your feet, and learn fast

Salary: £85,000 - £95,000 based on experience

What you can expect from Yoto

• Flexibility: Hybrid working with an expectation of 1 day a week on average in our London office. You may work from other locations, including up to 6 weeks per year through our work-from-anywhere policy; Summer Hours from June to August.
• Financial: Generous share option programme, income protection, company sick pay, life assurance from day one, pension contributions, and referral bonuses.
• Health & Wellness: Private medical insurance, wellbeing allowances, EAP access, dental guidance, and bike-to-work scheme.
• Time Off: 25 days of holiday plus bank holidays, birthday off, extra days after service anniversaries, and sabbatical eligibility after 4 years.
• Family Leave: Family-friendly leave including enhanced maternity, paternity, adoption, fertility, pregnancy loss, and carers leave.
• People & Planet: Volunteer days and a book allowance for professional development.
• Perks: Your own Yoto player and starter pack of cards, regular socials, and YotoFest.

Equity and Diversity

At Yoto, we value flexibility and are committed to a safe, diverse, and inclusive environment where all individuals feel valued and supported. Our DEI efforts and ongoing forums elevate diverse voices and perspectives. We invite candidates from all backgrounds to apply.

Please only apply or engage with Yoto jobs posted on our careers page. All correspondence from our Talent team will come through Teamtailor, our application tracking system.

Seniority level

• Executive

Employment type

• Full-time

Job function

• Product Management and Marketing

Industries

• Consumer Electronics

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