Overview

Join Bauer Audio as Head of Product Marketing (Digital Audio Products). Bauer Media Audio reaches over 60 million listeners weekly across nine European countries. As we transform into a broader digital audio business, the Digital Advisory team focuses on audience growth, digital innovation, and brand development.

You’ll join the Digital Marketing Advisory team, a small but mighty group embedded in Bauer’s largest digital transformation initiative. We work across nine European markets to shape how audiences discover and engage with digital audio products, including podcasts and app-based subscriptions. You’ll be at the centre of building the future of audio.

The Difference You Will Make
This newly created role is a strategic opportunity to build and scale Bauer’s product marketing capability across our digital audio portfolio. As an individual contributor, you’ll define frameworks, coach market teams, and directly support go-to-market campaigns that drive audience acquisition, engagement, subscriptions, and revenue. You’ll work closely with senior stakeholders across Product, CRM, Consumer Insight, and Digital Marketing, influencing how we launch, grow, and optimise digital audio experiences across nine markets.

Your Role
Lead the development of product marketing strategy across Bauer’s digital audio products, acting as a centre of excellence and hands-on partner to support local market execution.

Responsibilities Include But Not Limited To

• Define cross-market product marketing frameworks, playbooks, and test-and-learn models.
• Partner with market leads to assess capability and provide coaching and templates.
• Support go-to-market campaigns for product launches, subscriptions, and podcast growth.
• Lead campaign strategy, media planning, creative testing, and optimisation.
• Build and embed performance metrics (e.g., acquisition, retention, churn, LTV).
• Collaborate with data teams to integrate analytics into dashboards.
• Drive targeted acquisition and retention campaigns for subscription products.

Required

The Skills You Will Bring

• Proven experience in digital product marketing and go-to-market strategy.
• Strong consumer-facing campaign experience across digital channels.
• Ability to build scalable frameworks and support execution.
• Data-literate with experience in performance measurement and insight interpretation.
• Excellent communication and influencing skills.
• Experience in funnel management and digital storytelling.
• Comfortable working across multiple markets in an advisory capacity.

Desired

• Experience in media, content, audio, gaming, or telco sectors.
• In-house experience preferred over agency background.
• Familiarity with subscription-based digital products and tools like Braze or GA4.

Working Pattern / Location

UK-based hybrid role. You’ll attend the office a few times per month.

What’s In It For You

• 25 days holiday, bank holidays & 2 volunteer days.
• Access to Bauer Academy for internal training.
• Enhanced maternity/adoption, paternity, and shared parental leave pay.
• Opportunity for flexible working.

We are an international employer and equal opportunities are important to us. If you have feedback regarding our UK recruitment process, please email us. Date: 25 Sept 2025 | Location: London, UK | Req ID: 3110

About Bauer Media Group: a media business focused on content that matters to millions across Europe. We publish across print, online, and audio, with over 150 radio and podcast brands in nine countries. We are family-owned in the 5th generation, with a consumer-first mindset and a workforce of 12,000.