Head of Product Marketing Strategy and Activation (12 Month FTC)

As the Head of Product Marketing Strategy and Activation you will be accountable for developing the Product Marketing Strategy, with keen alignment to MD, Head of Transaction Banking, there wider senior leadership team and our Large Corporate Lending team. The strategy will reflect the need to embed our banking expertise throughout our marketing strategy, through both standalone product-aligned sponsorship opportunities (Global Trade Review and Association of Corporate Treasurers sponsorships) as well as closely working with our Industry Marketing and Channel Marketing teams, to ensure that banking expertise flows through the entirety of our outputs. The jobholder will work closely with a Co-Head of Product Marketing, who manages a similar-sized team focusing on sales materials and commercial outputs. The successful candidate would manage a team of marketing managers responsible for delivering the end-to-end marketing mix strategy, and will also be responsible for integrating our strategy and outputs in our newly merged team encompassing Corporate Banking and Barclaycard Payments.

To Be Successful In This Role, You Will Have

• Extensive knowledge of customer and client segment marketing and its impact on the customer experience.
• Strong operational knowledge and understanding of marketing channels.
• Extensive experience in generating value from marketing activity with a strong commercial acumen underpinned by a grasp of monitoring, measurement and evaluation of activity and demonstration of ROI.
• Excellent stakeholder management skills.
• Demonstrates excellent commercial and financial awareness.
• Extensive planning, organising, and budgeting skills required.
• Accomplished communicator at senior levels.

Other Desirable Skills Include

• Line management experience, or personal development experience.
• Extensive communication and writing skills.
• Strong negotiating and influence skills, across a broad variety of external and internal stakeholders.
• Excellent presentation skills to senior stakeholders across Barclays Group.
• An understanding of audit/governance frameworks.

This role is based in London and is a 12-month secondment/ FTC

Purpose of the role

To develop and implement marketing strategies to promote brand, products, and services across various markets

Accountabilities

• Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximise ROI.
• Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.