Overview

Head of Product and Content Marketing -1 year maternity cover at PlanRadar

PlanRadar is a leading platform for digital documentation, communication and reporting in construction, facility management and real estate projects. It enables customers to work more efficiently, enhance quality and achieve full project transparency. By improving collaboration and providing access to real-time data, PlanRadar’s easy-to-use platform adds value to every person involved in a building’s lifecycle, with flexible capabilities for all company sizes and processes. Today, PlanRadar serves more than 150,000 users across 75+ countries.

PlanRadar promises an inclusive, engaging and exciting place to work. Our people matter the most, and we regularly conduct surveys and implement changes to ensure our benefits and the way we work reflect the culture that we promote. If you\'re courageous and ready for a new adventure, join PlanRadar!

What you’ll get to do

We’re looking for a visionary Head of Product & Content Marketing to lead our global marketing strategy and team. This is a unique opportunity to take ownership and make a significant impact at a fast-growing B2B SaaS scale-up. This role is perfect for someone who thrives in a dynamic environment, loves driving cross-functional initiatives, and is eager to shape both product and content marketing at a global level.

• Develop strategies and programs to embed customer, product and market insights into the core of global go-to-market strategies
• Establish value-based product and company positioning that is clear, compelling, and competitive & aligned to the business strategy. Leverage customer & market insights, ICP and buyer personal analysis, to nail the perfect position for PlanRadar.
• Define plans for major product releases in collaboration with product, sales, CS, digital education and other marketing teams (demand gen, PR) to meet pipeline attainment goals
• Oversee the customer journey within the product, developing in-product activations to increase user engagement and reduce friction
• Deliver best-in-class marketing & sales content for target segments/ICPs, buyer personas, and use cases enabling the organisation to attract, engage, win, and retain audiences
• Oversee the development of scalable, data-driven global email marketing initiatives that nurture, engage, and convert leads through the lifecycle

Who You Are

• An expert connector – Facilitate strategic relationships, knowledge sharing, and cross-functional collaboration to drive organizational success.
• Catalyst for Change – Drive and accelerates transformation by advocating innovation, overcoming obstacles, and fostering a culture of adaptability.
• Audience-Focused – Aligns communication, strategy, and execution with stakeholder needs to maximize engagement and impact.
• 10 years combined experience in product marketing & content marketing. Minimum 5 years in product marketing & 5 years in content marketing
• At least 5 years in leadership roles ideally gained in multiple organizations.
• Results-Driven – Translate strategy into execution with a strong focus on performance metrics, efficiency, and business impact.
• Growth-Orientated – Identify new opportunities, experiments with emerging trends, and continuously refines strategies to drive sustainable growth.

What we offer

• Room for personal and professional development
• Challenging and diversified line of action
• Working in a fast-growing company with international customers and investors
• Centrally located and attractive office in one of our locations worldwide
• Possibilities to work from home
• Performance-related career system
• Motivated and agile team with a common vision
• Additional benefits like team events, free drinks & snacks

For applicants in Austria, the annual gross minimum salary is determined according to the collective agreement for this position, based on Austrian law.

Seniority level

• Executive

Employment type

• Full-time

Job function

• Product Management and Marketing
• Industries
• Software Development

London, England, United Kingdom 2 months ago