Head of Performance Marketing £90,000–£110,000 + Shares Digital Health & Wellness UK | Hybrid (flexible mix of remote, with traveling monthly to the office)

We’re working with a fast-scaling digital-first health & wellness brand on a mission to shake up a traditionally slow-moving sector. With strong product-market fit, investment in growth, and a cross-functional culture built for high performance, this is a standout opportunity to lead paid acquisition at scale. The environment is sharp, agile, and full of people who care deeply about what they do — and how it impacts customers.

The Head of Performance Marketing will own and optimise the paid media strategy across Google, Meta, YouTube, Affiliates, and emerging platforms. You’ll lead a multimillion-pound budget, shape the roadmap for diversification, and play a critical role in reducing CAC while scaling customer acquisition.

The Head of Performance Marketing will… – Own the UK performance marketing budget, managing CAC:LTV and contribution margin – Lead strategy and execution across Google, Meta, YouTube, Bing, and affiliate partners – Build testing pipelines and creative loops with design, brand...