• Develop and deliver a marketing strategy aligned with business goals
• Lead and develop a high-performing, multi-location team
• Oversee brand, campaigns, content and trade marketing (B2B & B2C)
• Ensure compliance with advertising and industry regulations (CAP, ASA, MHRA)
• Support product launches and international market growth
• Work cross-functionally with Sales, Product and E-Commerce
• Monitor performance and drive ROI
• Manage external agency relationships
• Contribute to broader commercial strategy

What You’ll Bring:

• Senior marketing experience in a regulated sector (vaping, healthcare, alcohol, FMCG)
• Proven leadership of in-house and remote teams
• Expertise in brand, campaign and content marketing
• Strong grasp of compliance and regulatory frameworks
• Experience across international markets preferred
• Commercially aware with strong communication skills
• Knowledge of digital and e-commerce channels (without trading responsibility)
• Willing to work from Darwen and travel as needed

What’s On Offer

• 30 days holiday increasing with service
• Life Insurance Benefit
• Cashback Health Care Plan (Westfield Health)
• Discounts on Retail & High Street products (Westfield Rewards)
• Discounts on our products to assist with smoking cessation
• Cycle to Work Scheme
• Additional enhanced benefits with service (access to company caravan, enhanced family friendly benefits)