Overview

Our client is the UKs leading business training and coaching platform for trade and construction business owners. They help tradespeople become successful business owners through a range of training solutions, including 12-month business academies, seminar sessions, and retreats. On average, theyve helped businesses grow their sales by 400%. Due to a huge expansion plan, theyre now able to recruit an innovative and results-driven Head of Marketing to lead their marketing efforts and take the business to the next stage of growth.

Key Responsibilities

• Strategic Marketing Planning: Develop and implement comprehensive marketing strategies aligned with the companys growth objectives and target audience.
• Strategic Marketing Planning: Conduct market research and analysis to identify opportunities for expansion and differentiation in the competitive landscape.

• Team Leadership and Development: Build and lead a high-performing marketing team, providing mentorship, guidance, and professional development opportunities.
• Team Leadership and Development: Foster a culture of innovation, collaboration, and accountability within the marketing team.

• Brand Development and Positioning: Define and articulate the brand identity, messaging, and value proposition to resonate with their target market.
• Brand Development and Positioning: Develop brand guidelines and standards to ensure consistency across all marketing channels and touchpoints.

• Digital Marketing and Online Presence: Oversee the development and execution of digital marketing campaigns across various channels, including email, social media, PPC, SEO, and content marketing.
• Digital Marketing and Online Presence: Optimize website performance and user experience to drive traffic, engagement, and conversions.

• Lead Generation and Conversion: Develop and implement lead generation strategies to attract qualified prospects to their programs and offerings.
• Lead Generation and Conversion: Optimize conversion funnels and customer journeys to maximize lead conversion rates and customer acquisition.

• Content Strategy and Creation: Develop a content strategy aligned with target audience needs and preferences, leveraging various formats such as blog posts, videos, webinars, and case studies.
• Content Strategy and Creation: Collaborate with internal teams and external partners to create high-quality, engaging content that educates, inspires, and drives action.

• Marketing Analytics and Performance Measurement: Establish key performance indicators (KPIs) and metrics to track and evaluate the effectiveness of marketing initiatives.
• Marketing Analytics and Performance Measurement: Use data and analytics to optimize marketing campaigns, improve ROI, and drive continuous improvement.

The Candidate

• Proven track record of success in senior marketing roles, with experience driving significant growth
• Experience of managing managers
• Ability to commute to Peterborough 5 times per week.
• Strong strategic planning and execution skills, with the ability to develop and implement comprehensive marketing strategies.
• Deep understanding of digital marketing channels and techniques, with hands-on experience in campaign management and optimization.
• Excellent communication and storytelling skills, with the ability to craft compelling messaging and content that resonates with target audiences.
• Strong analytical and problem-solving abilities, with proficiency in marketing analytics and performance measurement tools.
• Bachelors degree in marketing, business, or a related field; MBA or advanced degree preferred.