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Booker • Wellingborough, Watford or Eccles • Apply by 16-May-2025

About the role

Are you ready to take your marketing career to the next level?

Join Booker’s dynamic team, where innovation, strategy, and creativity come together to shape the future of wholesale marketing. As Head of Customer Marketing, you’ll lead exciting initiatives that drive success across both Retail and Catering sectors.

You’ll be at the heart of crafting compelling strategies that increase customer loyalty, accelerate market penetration, and boost revenue—while enhancing our brand visibility every step of the way. If you’re passionate about data-driven insights, cross-functional collaboration, and delivering customer-centric solutions, this is your chance to make a real impact.

Ready to make a difference and be part of something big? Apply today and help reinforce Booker as the wholesaler of choice!

What is in it for you

At Booker, along with being a great place to work and giving you an opportunity to get on in your career, we also offer the following fantastic package of benefits:

• A Booker colleague card with 10% off purchases at Booker and double discount events up to three times a year.
• After 3 months service, a Tesco colleague discount card with 10% increasing to 15% off most purchases at Tesco for a 4-day period after every four-weekly pay day, i.e., thirteen times a year. In addition to 10% off at Tesco Cafe and 20% off all F&F purchases.
• 10% off pay monthly & SIM only deals with Tesco Mobile for yourself, along with further great deals throughout the year.
• Up to 30% off car, pet, and home insurance at Tesco bank. Terms and conditions apply.
• Free eye test when you spend £50 or more. You can also save 30% when you spend £50 or more on glasses, prescription sunglasses, and contact lenses.
• 50% off health checks at Tesco Pharmacy.
• Exclusive access to discounted RAC breakdown cover rates.
• An exclusive deals and discounts website saving you money on everyday purchases including a cycle to work scheme.
• After 3 months service, you can join our annual Save As You Earn share scheme which allows you to buy Tesco shares in the future at a discount.
• Retirement savings plan (pension) - save up to 5% and Booker will match your contribution.
• Life Assurance - You are covered for death in service life cover of up to three times annual pay.
• Health and Wellbeing support and resources including our 24/7, confidential Employee Assistance Programme and Virtual GP for you and your family.
• A great holiday package.

You will be responsible for

Dual-Sector Strategy Development:

• Designing and implementing trade marketing strategies for both retail (focusing on independent retailers, convenience stores, and hybrid B2B/B2C models) and catering (targeting pubs, restaurants, hotels, and event planners).
• Aligning campaigns with the unique needs of each sector, such as seasonal promotions for retail and menu-driven solutions for catering.
• Collaborating with Sales, Product, and Operations to ensure seamless and effective execution across both sectors.

Customer Segmentation & Insight:

• Deepening the understanding of customer behaviors across retail and catering, leveraging CRM data and market research.
• Developing tailored, segment-specific loyalty programs, such as rewards for high-frequency caterers and volume discounts for retailers.
• Monitoring competitor activity and market trends to proactively adapt strategies and maintain a competitive edge.

Omnichannel Campaign Execution:

• Leading trade promotions, POS materials, and digital campaigns (email, social media, e-commerce) designed specifically for retail and catering audiences.
• Partnering with the Digital Team to enhance B2B platforms, including click-and-collect for retailers and bulk ordering tools for caterers.
• Ensuring brand consistency across all touchpoints while adapting messaging to address sector-specific challenges (e.g., cost efficiency for caterers, foot traffic for retailers).

Brand & Campaign Management:

• Guaranteeing brand consistency across all marketing materials while tailoring messaging to the specific needs of each sector.
• Developing and executing trade promotions, loyalty programs, and seasonal campaigns to drive footfall and increase sales.

Catering Division Growth:

• Leading initiatives to capitalize on the growing catering sector and drive expansion.
• Building and nurturing relationships with catering associations and industry influencers to elevate the brand’s authority and presence in the market.

Budget & Performance:

• Managing a multi-million-pound budget and optimizing spend across all marketing channels.
• Tracking key performance indicators (KPIs) such as sales growth, customer acquisition, campaign ROI, and market share.
• Reporting performance results to senior leadership, providing actionable insights for continuous improvement.

You will need

• Commercial and strategic business acumen to identify opportunities and risks across our Marketing and Digital offering, creating a coordinated strategic approach that delivers competitive advantage for Booker.
• Designing marketing strategies across multiple propositions.
• Customer understanding and empathy to build and coordinate the communication of our propositions that tie our different channels together for customers.
• Marketing campaign development to deliver compelling customer-focused campaigns across different media channels.
• Digital communication skills to ensure that our communications strategy uses, and keeps pace with digital media.
• Ability to develop a company narrative to build a coherent and compelling overall communications strategy across all channels and stakeholders.
• Delivering marketing strategies to B2B customers.

About us

Booker is the UK's leading food & drink wholesaler. We are privileged to serve independent retailers, caterers, and small businesses, from locations across the country. We operate over 190 cash and carry branches, eight distribution centres, five Best Food Logistics sites, as well as six support centre locations across the UK.

Diversity, equity, and inclusion (DE&I) at Booker means that whoever you are and whatever your background, we always want you to feel represented and that you can be yourself at work. In short, we’re a place where Everyone’s Welcome.

We know life looks a little different for each of us. That’s why at Booker and Best, we always welcome conversations about flexible working. Some people are at the start of their careers, some want the freedom to do the things they love, others are going through life-changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. So, talk to us throughout your application about how we may be able to support you.