Head of Marketing

13 Days Old

A niche B2C and B2B2C mortgage broker based in London is seeking a Head of Marketing to implement the marketing and digital strategy to drive growth in leads and help improve brand awareness.
Responsibilities: Social media management for LinkedIn and other relevant potential future social media platforms. Build high quality content for all channels. Help business business stronger relationships with estate agents to increase volume and quality of referrals. To ensure that marketing communications (website, leaflets, newsletters, advertising, press releases, market research and reports) are aligned with the principles. Analyse and compile reports on various KPI’s to assess the effectiveness of various marketing and communications activities, including the ROI, whether measured in financial or strategic terms. Assisting with all aspect of the Company’s PR activities, including conducting research, copywriting, and devise opportunities for comment. Manage and prepare all copywriting for the company’s website with a focus on enhancing SEO and website conversions. Assist with managing PPC campaigns and related activities including managing landing pages, keyword research and budget management. Work with the MD and recruit and build a marketing team of 2-3 in time.
Requirements: B2B and B2C financial services experience is essential. An understanding of the mortgage industry would be an advantage. Broad on and offline marketing experience. Good track record of driving high quality leads. Track record of developing a brand through multiple channels. An understanding of the mortgage industry would be an advantage. Good numerical, written, and creative communication skills with strong attention to detail and ability to work to tight deadlines. Ability to undertake basic data analysis and compile reports on key metrics. Experience of using CMS, in particular WordPress, and marketing automation software would be advantageous but training will be provided. Research skills and the ability to communicate to various stakeholders and across different platforms. Ability to understand and analyse market trends. Please do not apply if you require sponsorship.
£80-100,000 + Benefits Hybrid working
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Location:
London (City Of London)

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