Head of Marketing — Up World

We are seeking an experienced and dynamic Head of Marketing to join our client’s team and drive their marketing efforts to enhance the brand’s presence. This role is perfect for a marketer who is passionate about brands, storytelling, and effectively turning strategy into action. You’ll play a crucial role in managing and leading the brand and content marketing strategies, working directly with the Brand & Marketing Director to ensure campaigns come to life smoothly and align with their unique vision.

Responsibilities

• Lead and deliver the brand marketing calendar, including campaign ideas, content plans, partnerships, and events.
• Oversee digital projects related to loyalty, CRM, and campaign journeys as they continue to grow.
• Manage the creation of marketing assets with agency and freelance partners, ensuring brand consistency across all platforms.
• Collaborate with Commercial, F&B, and Operations teams to align messaging and campaign connectivity.
• Maintain brand integrity by working closely with the Brand & Marketing Director to protect the visual and storytelling standards.
• Innovate and bring events and partnerships to life, ensuring they are strategic and reflective of the brand.

Qualifications

• Extensive experience in brand and content marketing, preferably within the hospitality or travel industry.
• Hands-on project management skills with a creative spark and proactive approach.
• Comfortable with digital marketing, understanding the synergy between brand and performance.
• Strong leadership qualities, capable of inspiring and supporting a team.
• Detail-oriented with an excellent sense of brand identity and storytelling.
• Positive attitude and the ability to remain calm under pressure.

Logistics

Logistics: New Forest - Lyndhurst (3 days in the office / 2 days remote)

Seniority level

Not Applicable

Employment type

Full-time

Job function

Marketing

Industries

Hotels and Motels and Hospitality