Head of Marketing

New Yesterday

This position is now filled

  • A leading media business are looking for a new senior marketing professional
  • It's a new role for the business

    • About Our Client

    Leading events business in London who are looking for a new Marketing Lead.

    Job Description

    · Plan and execute the company's brand, marketing and data strategy, for new and existing products and services· Plan a rolling three-year marketing plan and present to senior management· Participate in senior management meetings and contribute towards strategic decision making· Maximize subscription and ticket revenues and visitor numbers for all events coordinating with exhibitions team and editorial team on content and engagement· Set and manage an annual marketing budget· Manage internal marketing, digital and data team, right-size department (currently 11) and allocate duties for optimum performance· Manage external agencies providing PR, media, exhibition and design services· Monitor and report on the effectiveness of all marketing campaigns· Manage and control the company's websites and social media channels· Maximize the use of data in driving strategy and communicating with customers· Review and react to changes in market, trends, competitors and adapt marketing activities accordingly· Identify new business opportunities· Ensure marketing materials are consistent with the brands and strategy, accessible centrally and appropriately circulated

    The Successful Applicant

    · Bachelor's degree (or equivalent) in marketing, advertising, or communications· Experience in B2B digital marketing· Experience managing a team and reporting to senior management· Experience in the Events and/ or publications industry

    What's on Offer

  • Competitive salary in the range of £80,000 and £85,000 per annum.
  • Opportunity to work within a mid-sized company in the events in industry
  • Collaborative and innovative work environment in London.
  • Exposure to high-impact projects and strategic decision-making.
  • Potential for professional development and career progression.

    • If you are ready to take the next step in your career as a Head of Marketing, we encourage you to apply today!

    Apply
    Location:
    London
    Job Type:
    FullTime

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