Overview

Head of Marketing | DTC | Manchester | Salary up to £95k Basic

This is a pivotal leadership role for a Head of Marketing who combines strategic vision with hands-on execution. The position is ideal for someone who thrives in a fast-moving eCommerce environment, balancing growth planning with day-to-day delivery. The Head of Marketing will own the marketing roadmap, driving acquisition, retention, and brand performance while making a measurable impact on revenue and customer lifetime value.

Responsibilities

• Lead the creation and delivery of a multi-channel marketing strategy to drive growth and strengthen brand positioning.
• Own and optimise the marketing budget, ensuring efficient allocation across performance and brand activity.
• Drive acquisition through paid channels (Google, Meta, TikTok, YouTube), optimising for ROAS, CAC, and LTV.
• Build and execute a retention strategy using CRM, email, SMS, and loyalty programmes.
• Collaborate with trading, operations, and product teams to align campaigns with launches and commercial goals.
• Develop engaging content and social strategies, leveraging influencers and community activity.
• Guide and mentor a small team while managing external agencies and partners.
• Analyse marketing performance, reporting on key KPIs and making data-driven recommendations.
• Identify new growth opportunities through emerging channels, partnerships, and market trends.
• Ensure all marketing activity supports customer lifetime value and long-term brand equity.

Requirements / Qualifications

• Proven background in eCommerce and digital marketing within consumer-facing businesses.
• Strong track record in performance marketing with a deep understanding of paid media, attribution, and optimisation.
• Commercially focused and data-driven, with experience delivering measurable growth.
• Hands-on with CRM, lifecycle marketing, and retention strategies.
• Confident managing external agencies and partners, while supporting a small in-house team.
• Comfortable working at pace in a business where priorities can shift quickly.