Overview

Location: Kent & Susexx (travelling nationally required)

Salary: £50,000 per annum

Are you a strategic, creative, and results-driven marketing professional looking to make a real impact in healthcare recruitment? We are looking for a Head of Marketing to own the marketing function and drive growth by connecting healthcare professionals with employers who need them most. This is a fantastic opportunity for someone with strong digital marketing expertise and a passion for brand building to lead campaigns that make a difference in people’s careers and healthcare services.

What You'll Be Doing

Responsibilities

• Develop and deliver marketing strategies that attract both healthcare professionals (nurses, support workers, healthcare assistants) and healthcare providers.
• Lead multi-channel campaigns (SEO, PPC, social, email, content) to generate leads and increase brand visibility.
• Create compelling campaigns to engage candidates, from showcasing job opportunities to running virtual events and webinars.
• Support client acquisition and retention with tailored marketing collateral and nurturing campaigns.
• Produce content (blogs, newsletters, whitepapers) that speaks directly to the needs of candidates and employers.
• Monitor multi campaign performance, analyse ROI, and provide insights to shape future strategy.
• Safeguard our brand reputation by ensuring compliance with industry regulations, GDPR, and ethical standards.

Essential

• 4–6 years of marketing experience, ideally within recruitment, staffing, or healthcare.
• Strong knowledge of digital marketing tools (Google Ads, LinkedIn, Indeed, CRM, email marketing).
• Proven success in lead generation, campaign management, and driving measurable results.
• Excellent communication, copywriting, and storytelling skills.
• Organised, proactive, and able to manage multiple projects at once.
• Availability to travel nationally.

Desirable

• Experience in healthcare recruitment or healthcare sector marketing.
• Knowledge of compliance standards within healthcare and recruitment.
• Familiarity with marketing automation platforms (e.g., Logic Melon).
• Event/webinar management experience.
• A professional marketing qualification (CIM or equivalent).

Why join us?

• Be part of an organisation that's making a difference in healthcare every day.
• Lead the marketing strategy with autonomy and creativity.
• Work in a supportive, collaborative team environment.
• Opportunities for professional growth and development.